#USA #New York #Steakhouse #Nusr-Et #Nusret Gökçe

Nusr-Et Steakhouse's Global Expansion Strategy

Nusr-Et Steakhouse, the globally recognized brand created by the culinary sensation Nusret Gökçe, has unveiled exciting plans for international growth. As of June 4, 2025, the restaurant group has marked several strategic openings and upcoming restaurants in key global markets. This extensive expansion includes newly opened locations in Istanbul and future establishments in culinary hotspots such as Cappadocia, Milan, and Mexico City.

The Growth Journey

Nusr-Et’s journey from a small 8-table steakhouse in Istanbul to a thriving global brand with over 25 locations is quite remarkable. The recent opening of the Aqua Florya location in Istanbul in March 2025 has set the stage for their continued expansion in high-demand regions. The forthcoming Istanbul outlet, coupled with much-anticipated locations in Cappadocia, Milan, and Mexico City, showcases the brand's commitment to bringing its unique dining experience to diverse international audiences.

Key Expansion Details

• - Aqua Florya, Istanbul, Turkey – Opened March 2025
• - Cappadocia, Turkey – Set to open in June 2025
• - Milano, Italy – Expected to open in Q3/Q4 2025
• - Mexico City, Mexico – Opening at The St. Regis in Q4 2025 or Q1 2026
• - Rome, Italy – Projected opening in 2026
• - Ibiza, Spain – Projected opening in 2026

The decision to enter these markets indicates a thorough examination of guest demand and travel trends as Nusr-Et strategically positions itself for continued success. Akın Tavuz, a Board Member of Nusr-Et, expressed excitement about entering cities celebrated for their vibrant culinary identities and lively dining scenes. He divulged the company’s approach: “Our growth is focused on markets that align with our vision for excellence, energy, and global brand recognition.”

Strategic Closures and Alignment

Interestingly, while Nusr-Et is eager to branch out, it is also fine-tuning its presence in the United States. The brand will be closing its Beverly Hills location in the spring of 2025, reflecting its transformation from a U.S.-centered brand to one with an invigorated focus on international growth. Although this location was once integral to their American portfolio, recent closures in Dallas and Las Vegas reveal a tactical shift geared towards their global ambitions.

Despite this realignment, Nusr-Et continues to maintain its successful restaurants in Miami and New York, ensuring the essence of their culinary experience remains present in the U.S. market.

Innovation and Quality

Nusr-Et Steakhouse aims to redefine the steakhouse experience through high-quality offerings and innovative service presentations. The brand has become synonymous with theatrical dining, involving elements that excite diners, such as theatrical meal presentations and unique garnishing techniques. This trademark style not only enhances the dining experience but also engages customers, contributing to a strong brand identity.

Celebrating their commitment to gastronomic quality, consistency remains a core pillar of Nusr-Et’s operational ethos. As the brand continues to explore further afield, they remain diligent in leveraging local culinary traditions while maintaining their signature steakhouse flair.

As 2026 approaches, food enthusiasts globally eagerly await Nusr-Et’s charmingly unique offerings and experiences, which promise to capture the hearts and palates of diners in markets around the world. The continuing evolution of Nusr-Et signifies not only a restaurant expansion but an invitation to savor the art of steakhouse dining crafted by Nusret Gökçe and his talented team.

For updates on the latest openings and dining experiences, stay connected to Nusr-Et’s official channels.