PrizePicks Launches Campaign to Combat Ad Fatigue with Stars Marshawn Lynch and Adam Devine
In a fresh approach to engaging sports fans, PrizePicks, a prominent figure in North America's sports entertainment sector, has introduced a campaign featuring Marshawn Lynch and Adam Devine to address a growing concern among viewers: ad fatigue.
As the football postseason looms, PrizePicks, in collaboration with the creative minds at advertising agency Preacher, aims to remind fans of what truly matters during this electrifying period—focused engagement with sports rather than gimmicky advertisements.
Mike Quigley, Chief Marketing Officer of PrizePicks, emphasized the necessity of cutting through the overwhelming clutter of advertisements that viewers encounter, stating, "By this point in the season, sports fans have seen just about every gimmick imaginable. This spot is about cutting through that clutter, having a little fun with the industry, and keeping the focus on what our players really care about during the playoffs."
The advertisement features Lynch and Devine as they navigate through a chaotic studio filled with past commercial gimmicks, reinforcing the premise that PrizePicks offers something more genuine and valuable. Their mission is clear: to guide fans back to the essence of sports enjoyment without the distraction of over-the-top promotional antics.
Both personalities leverage their charisma in the ad, showcasing how users can effortlessly tap into PrizePicks' user-friendly platform to place their Daily Fantasy Sports Player Picks and explore the new prediction markets for Team Picks, all within a single app. The simplicity and accessibility of PrizePicks' offerings are central themes of this campaign.
With headline features such as ‘The Feed’ and ‘Early Exit’ added to PrizePicks’ portfolio, fans can track their favorite games in style. This creative endeavor not only highlights the company's comprehensive offerings but also reflects its commitment to enhancing the viewing experience during one of the most competitive periods of the sports calendar.
In an era where the saturation of advertisements leads to diminished viewer engagement, PrizePicks distinguishes itself as a platform that prioritizes player experience while upholding high standards of compliance and integrity. In a notable achievement, PrizePicks earned iCAP accreditation from the National Council on Problem Gambling (NCPG) in 2025, becoming a pioneer in responsible gaming within the fantasy sports segment.
In summary, PrizePicks is redefining how sports fans connect with the game during this postseason. By deploying a humorous yet honest advertising strategy led by recognizable figures like Marshawn Lynch and Adam Devine, the company aims not just to capture attention, but to foster genuine engagement among the sports community. With innovative offerings and a focus on fan-first experiences, PrizePicks is set to lead the way in sports entertainment as it continues to expand its influence across North America. For those looking to enhance their football postseason experience, PrizePicks stands out as the platform of choice. For further information, visit PrizePicks.
As the football postseason looms, PrizePicks, in collaboration with the creative minds at advertising agency Preacher, aims to remind fans of what truly matters during this electrifying period—focused engagement with sports rather than gimmicky advertisements.
Mike Quigley, Chief Marketing Officer of PrizePicks, emphasized the necessity of cutting through the overwhelming clutter of advertisements that viewers encounter, stating, "By this point in the season, sports fans have seen just about every gimmick imaginable. This spot is about cutting through that clutter, having a little fun with the industry, and keeping the focus on what our players really care about during the playoffs."
The advertisement features Lynch and Devine as they navigate through a chaotic studio filled with past commercial gimmicks, reinforcing the premise that PrizePicks offers something more genuine and valuable. Their mission is clear: to guide fans back to the essence of sports enjoyment without the distraction of over-the-top promotional antics.
Both personalities leverage their charisma in the ad, showcasing how users can effortlessly tap into PrizePicks' user-friendly platform to place their Daily Fantasy Sports Player Picks and explore the new prediction markets for Team Picks, all within a single app. The simplicity and accessibility of PrizePicks' offerings are central themes of this campaign.
With headline features such as ‘The Feed’ and ‘Early Exit’ added to PrizePicks’ portfolio, fans can track their favorite games in style. This creative endeavor not only highlights the company's comprehensive offerings but also reflects its commitment to enhancing the viewing experience during one of the most competitive periods of the sports calendar.
In an era where the saturation of advertisements leads to diminished viewer engagement, PrizePicks distinguishes itself as a platform that prioritizes player experience while upholding high standards of compliance and integrity. In a notable achievement, PrizePicks earned iCAP accreditation from the National Council on Problem Gambling (NCPG) in 2025, becoming a pioneer in responsible gaming within the fantasy sports segment.
In summary, PrizePicks is redefining how sports fans connect with the game during this postseason. By deploying a humorous yet honest advertising strategy led by recognizable figures like Marshawn Lynch and Adam Devine, the company aims not just to capture attention, but to foster genuine engagement among the sports community. With innovative offerings and a focus on fan-first experiences, PrizePicks is set to lead the way in sports entertainment as it continues to expand its influence across North America. For those looking to enhance their football postseason experience, PrizePicks stands out as the platform of choice. For further information, visit PrizePicks.
Topics Entertainment & Media）
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