#Canada #Toronto #Spin Master #Universal Products #Hellbreak™

Hellbreak™: The New Era of Horror Trading Card Games

This fall, prepare to plunge into the thrilling depths of horror as Spin Master and Universal Products & Experiences unveil Hellbreak™, a groundbreaking trading card game (TCG) set to launch in Fall 2026. This new TCG promises to bring beloved horror icons into a competitive and engaging arena, captivating both horror aficionados and TCG fans alike. Created in collaboration with the renowned design team at Ghost Galaxy, Hellbreak™ aims to offer an exhilarating way for players to indulge in their horror obsessions.

A New Dimension of Gameplay

Hellbreak™ revolves around an innovative gameplay mechanism known as the Monster Sandbox. Within this arena, cherished characters from horror lore clash in epic battles, vying for supremacy. This card game draws much of its inspiration from the classic and culturally significant Universal Monsters franchise, integrating characters that have defined and shaped the horror genre throughout cinematic history.

To begin this journey, the initial card set will boast an impressive lineup from Universal Pictures, showcasing characters that span from genre-defining classics to icons that catalyzed horror's resurgence in the late 20th century, and even contemporary figures who continue to haunt popular culture today. But this is merely the beginning—this universe will expand, embracing partnerships with other major studios and their iconic horror characters, thus broadening the horizons for gameplay and storytelling.

Insights from the Creators

According to Doug Wadleigh, President of Spin Master Toys, “Hellbreak™ merges two of today's hottest trends—horror and trading card games. With our significant partnership with Universal Products & Experiences, we are crafting a property that stands distinctly apart in the TCG category. The experience aims to transport players into a cinematic world, gripping them from their first pack to their hundredth.”

Rafa Macias, Global CPG Commercial Officer at Universal Products & Experiences, remarked, “In a time when fans are eager for engaging and atmospheric experiences, Hellbreak™ enables us to channel horror through an immersive format, blending the rising popularity of trading card games with the passion surrounding horror.” The passion seen globally in the horror genre provides a ripe opportunity to extend these chilling narratives to the TCG realm.

Innovative Design and Engagement

Hellbreak™ capitalizes on Ghost Galaxy’s extensive expertise in card game design, ensuring an experience that feels both engaging and perilous. According to Christian T. Petersen, CEO of Ghost Galaxy and lead designer, “The design of Hellbreak™ aims to be dangerous, cinematic, and endlessly replayable. Each monster, game mechanic, and component is tailored to forge unforgettable moments at the table, the kind of experiences players will discuss long after the game concludes.”

With the anticipation building, Hellbreak™ is slated for a global launch in Fall 2026. Over the coming year, details about gameplay mechanics, artistic designs, character factions, and collector editions will be disclosed, enticing fans and players alike to explore the depths of horror.

For regular updates and more information, fans can check out hellbreakgame.com or follow their social media channels @hellbreak_tcg on Instagram and Twitter, HellbreakTCG on Facebook, and @Hellbreak_TCG on YouTube.

About Spin Master

Spin Master Corp. (TSX: TOY) represents a leading children's entertainment company that excels in creating exceptional play experiences through its divisions: Toys, Entertainment, and Digital Games. Spin Master is renowned for its award-winning brands such as PAW Patrol®, Melissa & Doug®, and Bakugan®. The company's commitment to creativity and innovation places them at the forefront of the toy and entertainment industries, engaging millions of users globally.

About Universal Products & Experiences

Universal Products & Experiences (UPE) is dedicated to broadening and enriching NBCUniversal's esteemed collection of brands, characters, and stories across various media, utilizing innovative products and experiences in amusement parks, retail, and digital platforms.

About Ghost Galaxy

Founded in 2019, Ghost Galaxy is led by tabletop game pioneer Christian T. Petersen and comprises a talented team dedicated to creating games that inspire memorable experiences. The company is known for titles like KeyForge and continuously pushes boundaries in game design.

Hellbreak™ sets the stage for a truly unique experience in the trading card game landscape, seamlessly blending horror and competitive gameplay, promising excitement for enthusiasts around the globe.