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Grocery TV Enhances In-Store Media Networks with Giant Eagle

Grocery TV, recognized as a leading platform for in-store retail media, has announced a substantial partnership with Giant Eagle, a major player in the food, pharmacy, and fuel sector. This alliance aims to amplify Giant Eagle's omnichannel strategy by incorporating specialized digital advertising across close to 200 supermarkets situated in a five-state area, including western Pennsylvania, Ohio, West Virginia, Maryland, and Indiana.

Partnership Overview

The collaboration will allow Giant Eagle to utilize Grocery TV's comprehensive end-to-end advertising platform to expand its Leap retail media network. By integrating Grocery TV's solutions, Giant Eagle will feature compelling and contextually relevant advertisements on in-store televisions, significantly enhancing shopper experiences. Giant Eagle's commitment to customer engagement is mirrored in Grocery TV's proven track record of effective in-store retail media, making them an ideal partner in this endeavor.

Joell Robinson, Giant Eagle’s Senior Director, highlighted the importance of shared values in customer experience, stating, "We chose Grocery TV because they share our commitment to the customer experience." This partnership is expected to provide customers with a more convenient and informative shopping atmosphere.

Enhanced Customer Experience

Independent research conducted by Giant Eagle revealed the potential benefits of Grocery TV's involvement in transforming the retailer's customer experience. The data suggested that integrating these innovative media solutions could not only streamline operations but also present shoppers with valuable content while they navigate the aisles. This integration of technology and retail is anticipated to provide seamless interactions at key touchpoints in the customer journey.

Broader Network Integration

Through the collaboration, Grocery TV will not only manage the advertising integration across Giant Eagle's stores but will also include Giant Eagle in its vast network that encompasses nearly 6,000 grocery stores. This strategy is designed to boost advertiser engagement while ensuring that Giant Eagle's messaging is cohesively managed via Grocery TV's Content Management System (CMS). The CMS facilitates the streamlined management of advertising content across multiple store zones, allowing for a personalized shopping experience.

Don Oelke, Co-Founder and COO of Grocery TV, expressed enthusiasm about the partnership, stating, "We're excited to partner with Giant Eagle to scale their retail media business." This statement encapsulates the collaborative spirit that aims to enhance operational processes while keeping the focus on delivering exceptional customer service.

Future Prospects

The collaboration marks another strategic move for Grocery TV as it continues to expand its reach into retail environments across the United States. With this partnership, Grocery TV is expected to broaden its innovations in retail media, focusing on delivering more refined performance metrics, advanced audience targeting, and improved measurement capabilities to enhance advertising campaigns within stores. The future for Grocery TV appears promising as it gears up for 2025 with several anticipated expansions and collaborations.

About Grocery TV

Grocery TV is at the forefront of in-store retail media, serving over 120 retailers across the U.S. with its holistic advertising solutions. By engaging with digital marketing, Grocery TV connects brands with consumers through high-impact video advertisements at crucial moments in the shopping experience.

About Giant Eagle

Established in 1931, Giant Eagle, Inc. is among the largest food retailers in the nation, renowned for its quality products and commitment to customer satisfaction. With approximately $11.1 billion in annual revenues and 470 locations, Giant Eagle continues to be a leader in the food, pharmacy, and fuel markets across its operating regions.