#USA #Denver #Engrain #Jonah #MultifamilyWebsites

Transforming Apartment Leasing: Engrain and Jonah Power

In a significant advancement for the multifamily housing sector, Engrain has teamed up with Jonah to overhaul how prospective renters interact with property websites. This innovative collaboration, announced on April 24, 2025, focuses on enhancing price transparency across multifamily sites, aimed at fostering trust and improving the leasing experience. Over 1,000 websites featuring all-in pricing strategies have already been launched, with many more currently in development.

The Drive for Transparency

As the apartment leasing industry shifts toward a digital-first approach, Engrain's CEO, Brent Steiner, emphasizes that transparency is no longer just an optional feature but a critical necessity for building trust with renters. Steiner states, "This collaboration redefines the standard for how properties communicate with prospective renters online." By implementing fee transparency best practices and dynamic pricing calculators, the partnership seeks to redefine how pricing data is relayed throughout the leasing journey.

Key Features of the New Websites

The enhanced websites boast several important features designed to empower renters:

• - Interactive Property Maps via SightMap: Renters can now explore available units in detail, including pricing and engaging media content at the unit level.
• - Structured Fee Transparency: Websites clearly display all recurring and one-time fees during the shopping experience rather than only at lease signing, giving renters a more comprehensive understanding of potential costs.
• - Integrated Pricing Calculators: Real-time data helps renters calculate true monthly expenses, allowing for smarter financial planning.
• - Seamless Content Aggregation: Virtual tours, floor plans, photographs, and application links are all conveniently housed within a user-friendly interface, allowing renters to access all necessary information with ease.

These advancements not only simplify the leasing experience for renters but also enhance operational efficiency for property managers, leading to better quality leads and stronger brand trust.

Shaping the Future of Digital Leasing

Jonah's CEO, Yuri Star, emphasizes the importance of empowering renters through the new digital leasing experience. Commenting on the collaboration, Star noted, "Digital leasing isn't just about aesthetics - it's about empowerment. These websites create a frictionless journey where renters feel informed and in control, allowing operators to reduce support burdens while boosting conversion rates."

This partnership is set to be a focal point during the upcoming AIM Conference, where industry leaders will discuss the innovative design thinking, data strategies, and renter-centric philosophies that underpin this initiative.

About the Partners

Engrain is recognized for transforming the way people find, lease, and manage properties, offering flagship products such as SightMap, TouchTour, and Asset Intelligence that seamlessly integrate with major property management systems.

Jonah, on the other hand, specializes in creating beautiful and flexible websites specifically for the multifamily sector, ensuring timely launches and budget adherence, while maximizing lead generation potential.

As we move forward, the synergy between Engrain and Jonah promises to set new industry standards, paving the way for a more transparent and renter-friendly multifamily housing market. With these advancements, the future of apartment leasing is not only more accessible but also geared towards building a trusting relationship between renters and property owners.