Hori Reappointed as President of Japan Exhibition Association

Masato Hori Takes Leadership Role in Japan Exhibition Association

Masato Hori, the President and CEO of Innovent Inc., has been reappointed as the President of the Japan Exhibition Association (JEA), with effect from June 10, 2025. The JEA has been a pivotal organization in Japan's exhibition industry since its establishment in 1967, and Hori’s continued leadership is seen as a significant advantage for the association and its members.

As the JEA advances in its mission, Hori emphasizes the theme of 'Open Japan Exhibition Association.' This principle aims to strengthen collaboration within the industry, ensuring a more robust support system for both current and future stakeholders, particularly the younger generation entering the industry. Under Hori's incumbency, the JEA intends to encourage participation and innovation, fostering an environment where exhibitions can thrive.

The Japan Exhibition Association currently boasts over 280 member organizations, comprised of exhibition organizers, venues, and support companies. This makes it one of the largest industry associations in Japan, demonstrating the growing importance of exhibitions in facilitating business and commerce. The association plays a crucial role in offering a platform for businesses to display their products, fostering connections between suppliers and consumers.

Hori has extensive experience in the advertising sector, having worked for both Japanese and international companies for over 20 years. His deep understanding of brand management and operational oversight for overseas branches makes him a valuable asset to the JEA. He joined Innovent in 2010 and quickly rose to the leadership role in 2011, showcasing his ability to navigate the challenges of the exhibition and trade show landscape.

His contributions to the JEA are noteworthy; since joining as a board member in 2011, Hori has held various prominent positions, including Chairman of Public Relations and Chairman of the MICE Promotion Committee. His reappointment as President reinforces his commitment to improving the association's influence and outreach within the exhibition industry.

Looking ahead, the JEA has outlined several initiatives aimed at revitalizing the sector, which includes support for younger professionals and enhanced inter-company collaborations. Hori encourages associations and businesses within the industry to engage with these programs actively.

Notably, Innovent will continue to host various significant exhibitions throughout 2025-2026, including the AGTS Agriculture Exhibition in July 2025 and the FOOD STYLE JAPAN series across different locations in Japan. These exhibitions are essential in showcasing advancements in respective fields and providing platforms for both established and emerging companies.

In conclusion, Hori's ongoing leadership as the President of the Japan Exhibition Association is set to invigorate the exhibition industry landscape in Japan. His experience and vision will contribute to fostering a more integrated and dynamic exhibition environment, ensuring that exhibitions can meet the evolving needs of businesses and consumers alike.

For more details, visit the Japan Exhibition Association's official website: Japan Exhibition Association

Company Overview

- Company Name: Innovent Inc.
- President: Masato Hori
- Location: 3-1-31, Minami Aoyama, Minato-ku, Tokyo
- Phone: 03-6812-9421
- URL: Innovent Website
- Business Areas: Organization and management of trade shows, event planning and production, secretariat operations, management services.

As the exhibition industry continues to adapt in a post-pandemic world, the leadership of experienced professionals like Masato Hori will be essential to ensuring that Japan's exhibition sector remains vibrant and competitive on a global scale.