Ureru Net Advertising Group's KogaO+ Launch in Taiwan
Ureru Net Advertising Group Inc. (TSE Growth: 9235) has recently made headlines with the launch of its beauty brand, KogaO+, through its subsidiary, Orkus Inc. This strategic move aims to tap into the booming market for Japanese beauty products in Taiwan, utilizing the popular social media platform TikTok for sales and promotions.
The initiative begins with the operation of an official TikTok account for KogaO+, focusing on product promotion and optimizing purchase pathways directly on the platform. Plans are already underway to explore live commerce options to enhance engagement and sales in the future.
Background of the Initiative
In Taiwan, Japanese beauty products hold a prestigious reputation, especially items such as sheet masks and facial packs which are highly sought after by consumers. TikTok offers a unique purchasing experience, enabling users to instantly engage with products through short videos and reviews. By addressing local customer concerns and preferences, the company aims to create an engaging and seamless buying experience.
KogaO+ features an ear-mounted facial mask designed to tighten skin from the jawline to the cheeks, significantly enhancing skin elasticity. Manufactured in Japan, this product is paraben-free and infused with unique beauty ingredients aimed at lifting the entire face, effectively addressing sagging concerns. Since establishing a