Enhancing Fan Engagement with ONCARD at Oshi-Katsu Expo 2026
In a groundbreaking exhibition running from June 24th to 26th, 2026, at Tokyo Big Sight, HK STYLE, a Fukuoka-based company, showcases its innovative AR service, ONCARD, at the Oshi-Katsu Expo. This year's event is vividly divided into two main areas: fan merchandise and fan services. ONCARD occupies the fan services zone, presenting not just new products but also enriching existing merchandise with augmented reality features, enhancing the overall fan experience.
Visitors to the exhibit will encounter a diverse range of fan merchandise blurring the lines between physical and digital enjoyment. Items on display include acrylic stands, NFC trading cards, membership cards, coasters, CD jackets, illustrated collections, and tote bags—all equipped with AR enhancements. By simply pointing their smartphones at these products, attendees can immerse themselves in vibrant character animations, exclusive videos, and unique content that redefine the traditional