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Enhancing BtoB Marketing Effectiveness: A Conference Insight

In the dynamic landscape of BtoB marketing, understanding the connection between marketing efforts and sales revenue is crucial. Kairos Marketing, a leader in integrating marketing automation with sales force automation via their innovative tool, Kairos3, recently announced their participation in an insightful online conference organized by EnFactory. The event, titled 'Why Do BtoB Marketing Organizations Struggle with Sales Contribution?', aims to address the common pitfalls faced by marketing teams and propose strategic solutions.

Background of the Conference

As the influence of generative AI grows, there's a wealth of tools available to enhance marketing efficiency. Despite this, many businesses find it challenging to gauge how much their marketing activities actually impact sales, even when they closely monitor KPIs. This disconnect often stems from two fundamental issues: the lack of alignment between strategic planning and actual execution, and insufficient sharing of customer insights and goals between marketing and sales departments.

At this conference, experts will delve into effective methodologies for linking marketing activities with tangible sales outcomes. The discussion will provide invaluable insights on redefining strategic planning, executing marketing tactics, and fostering collaboration between marketing and sales teams.

Presentation Highlights

The keynote speaker for this conference is Noriyuki Shirai, COO of Kairos Marketing. With a rich background that spans engineering roles in major SIer companies and foreign manufacturers, Shirai brings a wealth of experience to the table. Since co-founding Kairos Marketing in 2012, he has played a pivotal role in designing and developing Kairos3, a marketing and sales integration tool that has been implemented in over 2,000 companies. Currently serving as COO, Shirai oversees sales, marketing, and customer success while actively engaging in public speaking and training sessions for users.

Conference Details

• - Title: Why Do BtoB Marketing Organizations Struggle with Sales Contribution?
• - Date: Tuesday, September 8, 2026, from 12:00 PM to 1:30 PM
• - Format: Online Webinar
• - Organizer: EnFactory
• - Participation Fee: Free
• - Registration Link: Register Here

More About Kairos3

Kairos3 offers a comprehensive solution that allows users to make data-driven decisions easily. Integrating both marketing and sales activities, it simplifies the process from lead acquisition and management to monitoring sales meetings and closing deals. With a design that requires minimal technical expertise, users can leverage data effectively, ultimately driving their organization towards increased revenue. For more information about Kairos3, visit Kairos Marketing.

Kairos Marketing Overview

Operating under the mission of 'Making Marketing Closer', Kairos Marketing develops the Kairos3 tool, promoting a society where enterprises of all sizes can engage in marketing-based sales activities. The company also runs a media platform, Make Free, aimed at educating on effective marketing and sales execution. By supporting the growth of Japan as a manufacturing powerhouse, Kairos Marketing aims to enable organizations to fully utilize marketing for sales success.

• - Headquarters: 16F Links Square Shinjuku, 5-27-5 Sendagaya, Shibuya, Tokyo
• - CEO: Daisuke Sato
• - Established: September 2012
• - Website: Kairos Marketing Official Site

Join us at the conference and discover how to transform your marketing efforts into sales contributions. Don't miss this opportunity to gain insights that can enhance your organizational effectiveness.