#United States #San Diego #Lifeway Foods #Costco #Kefir

Lifeway Foods Expands Distribution in San Diego

Lifeway Foods, Inc. (NASDAQ: LWAY), a prominent U.S. provider of kefir and other probiotic products, has made an exciting announcement. The company confirmed that it will soon offer its beloved Lifeway Kefir in Costco Wholesale locations throughout the San Diego area. This rollout, part of a strategic expansion plan, now allows millions of Costco members in California, Arizona, Colorado, and New Mexico to conveniently access this nutritious drink.

Starting from August, Lifeway’s kefir will be available in 60 Costco locations, aiming to meet the growing demand for functional foods that promote gut health and overall wellness. As more consumers focus on their health, convenient options like Lifeway's kefir are increasingly sought after.

Each Costco box will feature a 12-count variety pack of 8-ounce bottles, spotlighting the favorite flavors of strawberry and peach. Notably, these products will be positioned in the refrigerated dairy section and will highlight their benefits, including high protein content and the presence of probiotics.

Julie Smolyansky, CEO of Lifeway Foods, expressed her enthusiasm about making Lifeway Kefir more accessible: “We’re thrilled to bring the probiotic power of Lifeway Kefir to even more families through our partnership with Costco in California,” she stated. She further emphasized the increasing consumer focus on functional foods, remarking that the 8-ounce bottles serve as an ideal, nutritious choice for busy people and families.

Lifeway Kefir itself is a tart, tangy cultured dairy drink crafted from high-quality milk and enriched with live and active probiotic cultures. Each serving of the drink is packed with a complete array of health benefits:

• - 10g of complete protein
• - 12 live and active probiotic cultures
• - Lactose intolerance-friendly
• - Free of artificial sweeteners and preservatives

These new multi-pack options are perfect for families, lunchboxes, or as a post-workout recovery drink. They cater to those wanting to support their digestive and immune health while enjoying a delicious beverage. Lifeway’s expansion into Costco is yet another step towards making probiotic-rich foods more readily available across the nation.

For those interested, Lifeway encourages consumers to visit their website to locate a nearby Costco Wholesale Warehouse carrying the new Lifeway Kefir multipacks.

About Lifeway Foods, Inc.

Recognized as one of Forbes' Best Small Companies, Lifeway Foods, Inc. stands as America's leading supplier of kefir, a popular probiotic drink. Beyond drinkable kefir, the company offers a range of cheeses and a unique ProBugs line designed for children. Lifeway’s products have gained popularity not only in the United States but also in markets like Mexico, Ireland, South Africa, the United Arab Emirates, and France. To learn more about how Lifeway is good for you and your gut health, visit lifewayfoods.com.