First B Corp Certification Achieved in Disability Welfare Sector in Japan

A Milestone in Disability Welfare

Decoboco Base Inc., headquartered in Minato, Tokyo, has made history by being the first company in Japan's disability welfare industry to obtain the prestigious B Corp™ certification. This significant achievement, effective from July 30, 2025, highlights the company’s commitment to creating a society that values the unique strengths and abilities of each individual, particularly those with disabilities.

Founded with the vision of "Creating a Society where Diversity Thrives," Decoboco Base focuses on supporting the economic independence of individuals with disabilities through a social franchise model. In a landscape where profits typically dominate, the company stands out by prioritizing social impact. Transcending traditional business paradigms, Decoboco Base collaborates with partner organizations nationwide that share its vision, reflecting their mutual commitment to social change and inclusivity.

The company’s approach has garnered significant recognition, with its relentless pursuit of social contribution and an innovative business model being pivotal to their B Corp certification. This international certification assesses companies based on their societal and environmental awareness, ensuring a commitment to higher standards of social performance. Decoboco Base has successfully demonstrated its value to all stakeholders and its positive contribution to social transformation.

Vision: A Thriving Diverse Society

Decoboco Base's vision aims to dismantle the stigmas surrounding developmental disorders by celebrating the differences as unique traits and talents. Since its inception, the company has worked alongside approximately 130 partner organizations, successfully supporting over 36,249 individuals (as of November 2024) toward employment and self-sufficiency.

In addition to direct support, Decoboco Base actively conducts workshops aimed at promoting understanding among local governments and educational institutions, along with providing employment assistance for companies. Their efforts have culminated in the expansion of their operations to 332 locations, achieving a nationwide coverage rate of 89% by December 2024. The recent B Corp certification serves as a formal recognition of the overarching positive impact that Decoboco Base has generated for society and future generations.

Remarks from President Kiyotaka Matsui

Kiyotaka Matsui, the president of Decoboco Base, expressed his pride in the fact that the company’s ideals and business model have been recognized internationally through the B Corp certification. He emphasized that this achievement symbolizes not just approval but a new beginning for the company.

Matsui stated, "We aim to realize a society where diversity thrives through our operations. To further this vision, we are actively investing in new business initiatives, including digital transformation services such as ‘Diversity Agent,’ ‘Diversity System,’ and ‘Diversity Guide,’ which remain critical for our industry. This certification creates a new starting point for our journey towards a sustainable and equitable society."

In the wake of this historic certification, Decoboco Base Inc. is poised to continue its trajectory of growth and innovation, remaining committed to its vision of a world where every individual's unique capabilities are acknowledged and celebrated. Their journey reflects a broader movement towards inclusivity in the workplace and beyond, ensuring that the needs and abilities of all members of society are recognized and valued.