Maximizing Recruitment with LINE, AI, and Data: A New Approach to Attracting Job Seekers

Introduction

In the ever-evolving landscape of recruitment, the high costs associated with web advertising in the job market can be daunting for businesses. In this context, Porters, Inc., a leading provider of matching systems for the human resources sector, is spearheading innovative methods to maximize the recruitment of job seekers through an upcoming seminar titled "Balancing CPA Reduction and CV Growth: Techniques for Attracting Passive Candidates Using LINE, AI, and Data."

The Problem with Traditional Approaches

With CPA (Cost Per Acquisition) rates soaring, relying solely on traditional recruitment methods that target active job seekers can lead to unsustainable business practices. Most companies are still entrenched in these outdated strategies, lacking the insight or tools to tap into the passive job seeker pool—individuals who, while not actively searching for jobs, may still consider a transition if presented with the right opportunity.

However, engaging this passive audience often seems unfruitful in the short term, making many professionals hesitant to divert their focus from the immediate benefits associated with active candidates. This seminar aims to shift that perspective by demonstrating the potential of a strategic approach to passive candidate engagement.

What Attendees Can Expect

The seminar will delve into the associated risks of solely targeting active job seekers, stressing the importance of cultivating relationships with passive candidates using LINE and CRM tools. These technologies not only streamline communication but also allow recruitment professionals to track the interest levels of potential candidates over time. This way, when a passive candidate's interest shifts, the recruitment team can promptly reach out, leveraging their relationship without wasting resources.

Additionally, the seminar will present real-life success stories to provide insight into the effectiveness of these strategies in enhancing long-term CPA performance, ensuring sustainable recruitment practices.

Who Should Attend

The event is tailored for heads of recruitment departments, managers, and business leaders who face the challenge of meeting high sales targets with limited recruitment budgets. Anyone who is actively engaging in web advertising yet struggling to convert clicks into applications would greatly benefit from this seminar. It is also ideal for those with past registrant databases lacking effective re-engagement strategies.

Previous attendees have expressed profound takeaways, emphasizing their enhanced understanding of current industry trends and the necessity of nurturing relationships with both active and passive candidates. Participants reported renewed insights into addressing CPA rates holistically and seizing overlooked opportunities within their existing applicant pools.

Featured Speakers

Among the notable speakers at the seminar are:

- Noriyuki Fujita, VP of Marketing at Kuzen, who brings extensive experience in digital marketing within the human resources sector and has played a pivotal role in expanding market presence in Japan for various SaaS companies.

- Ken Makihara, System Evangelist for Porters, who has built a reputation for successfully addressing client needs through a hypothesis-driven sales approach and has conducted numerous informative seminars across the industry.

Seminar Details

Title: Balancing CPA Reduction and CV Growth: Techniques for Attracting Passive Candidates Using LINE, AI, and Data

Date and Time: June 18, 2026, from 12:00 PM to 1:00 PM

Cost: Free

Format: Online

Target Audience: Business leaders in recruitment and those responsible for operational management in HR companies.

Click here to register!

About Porters, Inc.

Porters is on a mission to leverage technology to enhance the global employment landscape through its cloud-based matching system. With over 2,200 companies engaged—including 12 countries internationally—they provide tailored solutions to recruitment challenges. Their platform includes specialized CRM functionalities, auto-matching capabilities, and intuitive dashboards specifically designed for the HR industry.

For more information visit: Porters

Location: Akasaka, Minato-ku, Tokyo, Japan
CEO: Koji Nishimori
Company Number: 5126 (Tokyo Stock Exchange Growth)

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