Genuine Marketing Group Inc. Celebrates Major Achievements in 2024 with Growth Highlights

2024 Year in Review: Genuine Marketing Group Inc.

Genuine Marketing Group Inc. (OTC: GMGZ) has wrapped up an impressive and transformative year in 2024, marking substantial progress in various initiatives. The management team led by CEO Chuck Chastain has expressed their enthusiasm regarding the achievements and the potential for future developments. This article highlights some key accomplishments and partnerships that have positioned GMGZ favorably in the market.

Major Highlights of 2024

Launch of ZPTAG™ Consumer Experience App

In 2024, GMGZ introduced the ZPTAG™ Consumer Experience app, available for both iPhone and Android devices. This innovative platform allows users to verify product authenticity from farm to consumer. It also features a search function to locate ZPTAG™ items and their corresponding stores seamlessly.

Compliance with FSMA 204 Regulations

GMGZ has relentlessly pursued compliance with the FDA Food Safety Modernization Act's FSMA 204 regulations. By providing stakeholders in the supply chain with a custom dashboard for transparency, GMGZ aims to address individual challenges. The automated traceability system designed by the company is set to fulfill the compliance requirements mandated by the FDA, which takes effect in January 2026.

Strategic Alliance with Persistent Systems and IBM

A significant development for GMGZ was the formation of a partnership with IBM and its Blockchain team, culminating in the addition of Persistent Systems, a distinguished software engineering agency. This collaboration enhances GMGZ’s capacities in delivering innovative solutions and improving traceability through cutting-edge technology.

Carbon Intensity Scoring Integration

In response to increasing demands from farmers and processors regarding environmental responsibilities, GMGZ integrated Carbon Intensity (CI) scoring into its platform. This development not only aids in capturing crucial carbon data but also provides farmers with potential financial benefits by approaching sustainability from a deeper, data-driven perspective.

Maison Bloom Collaboration

One of the highlight collaborations is with Maison Bloom, focusing on the national distribution of their hemp-derived beverages. GMGZ assisted in developing a teaser campaign featuring ZPTAG™ tags on best-selling flavors. As the partnership progresses into retail environments in 2025, further integrations such as points of sale (P.O.S.) system beta tests and loyalty programs will be introduced.

Future Outlook for GMGZ

These highlighted accomplishments are just a snapshot of the broader success GMGZ has achieved in 2024. Looking forward to 2025, GMGZ plans to elaborate on each initiative, sharing additional updates that signify their ongoing commitment to innovation and stakeholder engagement.

Overall, 2024 was a year of strong growth and strategic advancements for Genuine Marketing Group. As they build on their accomplishments and engagements, both existing stakeholders and potential investors will closely follow their upcoming developments. For more information on Genuine Marketing Group Inc. and its initiatives, visit Genuine Marketing Group.