#Japan #TikTok #Live Commerce #Koto City #CREOK LAB

CREOK LAB Launches Comprehensive Live Commerce Curriculum

In an exciting initiative, CREOK (株式会社 CREOK), a prominent player in the TikTok live commerce sector, recently conducted a specialized curriculum aimed at enhancing the skills and knowledge of businesses and individual sellers. This event was held in collaboration with Hakusho Academy and TikTok’s headquarters, known formally as ByteDance. The curriculum, focusing on the latest trends in live commerce and practical strategies for performance improvement, took place over two days on October 25th and 26th.

Participant Engagement

About 80 participants, comprising corporate representatives, creators, and sellers, gathered at TikTok's live studio for this event. The curriculum provided a structured learning environment where attendees could grasp the essentials of TikTok live commerce. Engaging discussions fostered networking opportunities, especially during the finale, which aimed to deepen connections among participants.

Curriculum Overview

The curriculum spanned two days, split into different topics that covered essential skills needed for effective live commerce.

Day 1: TikTok Live Streaming Skills Breakdown

During the first half of the first day, key skills for engaging viewers were taught:
1. Techniques to retain audience attention with effective speaking styles aimed at minimizing dropout rates and building trust.
2. Sales talk strategies that effectively communicate the emotional connection to products, turning interest into purchases.
3. Methods to react promptly to streaming traffic and handle rapid influxes of viewers.
4. Adapting conversational structures to different traffic scenarios to enhance immediate response capabilities.

In the latter half of the first day, participants learned about the overall flow of TikTok live commerce:
1. Understanding TikTok's traffic recommendation mechanism and optimizing operations through algorithm insights.
2. Implementing a real-time data feedback cycle to improve live streaming outcomes.
3. Establishing reproducible processes for analyzing and improving live broadcasts.
4. Techniques for optimizing visuals, lighting, and overall display structures to enhance viewer attraction.

Day 2: TikTok Short Video Management and Sales Strategies

The second day began with a focus on short video management essentials:
1. Analyzing the algorithms behind TikTok's short video spread and sharing successful theoretical and practical examples.
2. Streamlining the production workflow for TikTok EC videos to ensure quality and efficiency in planning, shooting, and editing.
3. Defining proper account positioning and aesthetics for TikTok EC short videos, ensuring trustworthiness and a compelling presence.
4. Utilizing data-driven methods for managing and analyzing these accounts for optimizing video performance through PDCA techniques.

In the latter part of day two, participants learned about product selection strategies:
1. Analyzing purchase behaviors by category within TikTok EC to develop effective product strategies.
2. Presenting a framework for data-driven product selection to identify potential hits in the market.
3. Insights from successful marketing campaigns focused on generating bestselling products.

Future Prospects

As a certified TikTok Shop partner (TSP/TAP), CREOK plans to use this successful curriculum as a stepping stone to further initiatives including:

• - Regular workshops and training for businesses and brands.
• - Launching the practical training program known as