#Japan #Shibuya #Narumiya Characters #Mikucha #Animation Items

A Colorful Collaboration: Narumiya Characters Meet Mikucha

The long-anticipated collaboration between Narumiya Characters and the popular live streaming and video app Mikucha has finally arrived on June 8. Developed and managed by DONUTS, this exciting partnership allows users to engage in a more playful and interactive way during live broadcasts. The collaboration runs from March 13, 2026, to September 30, 2026, with various events and auditions held within the Mikucha app.

During this collaboration, fans of the Narumiya brand will have the chance to enjoy a range of new interactive features. Notably, viewers will be able to send Super Comments adorned with cute illustrations, as well as animated support items featuring beloved characters from the Narumiya roster. These items are available on a limited basis, ensuring that fans can enjoy them throughout the collaboration period.

What's New?

Starting on June 8, users can look forward to the release of one new Super Comment, showcasing an illustration of Nakamura-kun alongside the official Mikucha character, Mikkuma. The background of this comment is a fun light blue with playful patterns, making it a standout addition to live broadcasts.

Additionally, fans will see the rollout of three animated items that come alive during live streams. Each animation features popular characters: Nakamura-kun paired with Mikkuma, Berie-chan with Mikucha friend Tiara, and a group appearance by all Narumiya Characters alongside Mikucha friends. Be sure to check out how each character animates in action within the app!

Previous Success

The first wave of collaboration items launched on April 28 created a significant buzz among users. The “Narumiya Characters Poipoi” made a splash as a live broadcast-exclusive feature, allowing viewers to send various characters like Nakamura-kun, Berie-chan, Mint-kun, and Lucky during streams. The nostalgic charm and cuteness of these items during broadcasts have resonated well, with many listeners enjoying the lively interactions they encourage.

Fashion Model Audition

In conjunction with this collaboration, the Narumiya Characters x Mikucha Fashion Model Audition kicked off on June 8 at 6:00 PM. Participants can aim for the top of the points ranking for a fantastic prize; their visual, wearing their favorite Narumiya Character apparel, will be featured in a promotional page within the women's fashion magazine Ray. This contest continues until June 21, 2026, at midnight.

About Narumiya Characters

For those unfamiliar, Narumiya Characters is a beloved brand that captured the hearts of many through the 2000s with its successful junior apparel lines, featuring popular characters like Nakamura-kun, Berie-chan, Mint-kun, and Lucky. They represent brands such as ANGEL BLUE, mezzo piano junior, pom ponette junior, and DAISY LOVERS, allowing fans to connect with their cherished childhood characters.

Nakamura-kun, the original character of ANGEL BLUE, is perhaps the most recognized, yet each character brings its unique charm and following.

About Mikucha

Mikucha is not just a live streaming platform but a thriving community for over 18 million users to enjoy communication through live broadcasts and video submissions since 2013. Now boasting over 5 million monthly visitors, the platform continues to evolve and grow since its rebranding from MixChannel.

Exciting things await with the Narumiya Characters collaboration—be sure to dive into the app to explore these new features and enjoy live interactions like never before! For more information on the collaboration, visit the dedicated page here.