#Taiwan #Taipei #TNL Mediagene #Business Insider #Mandarin Speakers

TNL Mediagene Launches Business Insider Taiwan

On September 1, 2025, TNL Mediagene (NASDAQ: TNMG) announced the debut of Business Insider Taiwan, designed to serve the needs of more than 1 billion Mandarin speakers worldwide. This new platform aims to deliver tailored business journalism aimed particularly at the younger generation and emerging professionals. Business Insider Taiwan seeks to engage audiences with its well-rounded content strategy, which includes video documentaries, insightful podcast interviews, and interactive feature reports.

A Platform Built for the Future

Building on the success of Business Insider Japan, which garners approximately 6.7 million unique users and 23 million views monthly, Business Insider Taiwan not only extends its reach but also diversifies its offerings. The platform encapsulates a mix of global and local perspectives, providing Lithuanian speakers with relevant and high-quality content. The editorial team in Taiwan is dedicated to delivering tailored insights, bridging the gap between global trends and local realities.

April Lin, Editor-in-Chief of Business Insider Taiwan, expressed her excitement about the launch, stating, "Our mission is to create a seamless connection between business, technology, lifestyle, and innovation insights, all while focusing on generating content that resonates with the young workforce."

One of the critical components of the platform is its focus on real-time discussions and debates surrounding critical sectors such as global technology, finance, media, and lifestyle. This expansive content offering allows readers to gain in-depth insights that are vital for decision-making.

An Approach to Multilingual Media

The launch of Business Insider Taiwan is part of TNL Mediagene’s broader multilingualization strategy, wherein existing media properties are adapted to new language markets. This strategy not only modernizes their branding but also aims to leverage the significant potential that the Mandarin-speaking audience presents. Co-Founder and President Motoko Imada commented on the opportunities within this lucrative market and emphasized the importance of Original content production localized specifically for Taiwanese readers.

In a world where information overload is rampant, providing content that is relevant and accessible is more critical than ever. Business Insider Taiwan strives to forge meaningful connections through high-quality journalism marked by engagement and relevance.

A Look at the Future

With plans to develop even further into the Mandarin-speaking market, TNL Mediagene hopes that Business Insider Taiwan will stimulate discussion and spark curiosity among readers. In addition, it aspires to bolster cross-Asian flows of information, encouraging collaboration and innovation within the region.

The establishment of this new outlet highlights TNL Mediagene's ongoing commitment to creating a commendable media landscape that prioritizes credible journalism while appealing to a younger demographic. As the site matures, industry stakeholders and audiences alike will be keen to watch how Business Insider Taiwan shapes the digital media landscape in this vibrant and diverse linguistic market.

About TNL Mediagene

Formed in May 2023 through the merger of Taiwan's The News Lens Co., Ltd. and Japan's Mediagene Inc., TNL Mediagene is headquartered in Tokyo. It operates across languages, producing quality content on topics including news, business, and lifestyle. The company prides itself on political neutrality and delivering high-quality, credible content to a young audience across Asia, with aspirations to foster innovation in digital media opportunities.

For those interested in following the latest trends in business and technology through a localized lens, Business Insider Taiwan definitely positions itself as a valuable resource.