Utsunomiya Brex Celebrates Season End with Exclusive Dining Campaign
Starting June 2, 2026, Utsunomiya Brex, an official B.LEAGUE professional basketball team, embarks on a unique collaboration with Genki Global Dining Concepts, the parent company of popular dining chains such as Genki Sushi and Uobei. This 'Season End Campaign' is designed to celebrate the team's journey in the 2025-26 season, honoring their commitment to the community and the fans who support them.
The highlight of this campaign is the exclusive 'Victory Set' which comes with a stylish lunch tote bag, showcasing a selection of favorite sushi items picked by the players themselves. Priced at 1,800 yen (tax included: 1,980 yen), this limited-time offer is available at all participating Genki Sushi and Uobei locations nationwide. Please note that the tote bags are offered in limited quantities – once they are gone, they are gone!
In addition to the enticing sushi sets, the campaign will also include an interactive social media component. Fans can follow Genki Sushi’s official Twitter account, repost specific posts while tagging their desired prizes, and increase their chances of winning. The prizes include autographed basketballs and jerseys, which are valuable keepsakes for any die-hard Utsunomiya Brex fan.
The campaign runs from June 2 until supplies last, making now the perfect opportunity to enjoy delicious sushi while participating in the excitement surrounding the Utsunomiya Brex.
Campaign Details:
Campaign Options:
1. Limited Edition Items: Customers ordering the 'Lunch Tote Bag Set' will receive a complimentary original lunch tote bag while supplies last. After the tote bags run out, the sushi set can still be purchased for 600 yen (tax included: 660 yen) until June 22, 2026.
2. Exciting Twitter Campaign: Fans can follow Genki Sushi’s official Twitter account to participate. Reposting with a photo of their 'Lunch Tote Bag Set' increases their chances of winning amazing prizes such as autographed basketballs and jerseys. The campaign runs from June 2 to June 22, 2026.
- Prize A: One lucky winner will receive an autographed basketball.
- Prize B: Five winners will receive autographed team jerseys (including the head coach).
- Prize C: Ten winners will receive signed player jerseys. (Please note, players will not be selectable.)
3. Collaborative Video Content: Utsunomiya Brex players will feature in a promotional video showcasing the 'Victory Set,' which will be published on the Utsunomiya Brex’s official YouTube channel. Audiences can look forward to reels featuring behind-the-scenes footage shared on Genki Sushi’s Instagram account.
This is a golden opportunity for fans to enjoy delicious sushi alongside the exciting atmosphere of Utsunomiya Brex's season-end celebration. Make sure to visit your nearest Genki Sushi or Uobei branch and partake in this unique campaign!
About Utsunomiya Brex:
As a professional basketball team in B.LEAGUE (B1 Eastern Division), Utsunomiya Brex is based in Utsunomiya, Tochigi Prefecture. Established on the motto "Break Through," the team aims to overcome challenges and leave a mark in sports, particularly in basketball within the region. With three championships under their belt, they are beloved by fans for their passionate, community-focused spirit.
Company Background:
Explore more: For further details, visit their websites: Utsunomiya Brex and Genki Global Dining Concepts.
The highlight of this campaign is the exclusive 'Victory Set' which comes with a stylish lunch tote bag, showcasing a selection of favorite sushi items picked by the players themselves. Priced at 1,800 yen (tax included: 1,980 yen), this limited-time offer is available at all participating Genki Sushi and Uobei locations nationwide. Please note that the tote bags are offered in limited quantities – once they are gone, they are gone!
In addition to the enticing sushi sets, the campaign will also include an interactive social media component. Fans can follow Genki Sushi’s official Twitter account, repost specific posts while tagging their desired prizes, and increase their chances of winning. The prizes include autographed basketballs and jerseys, which are valuable keepsakes for any die-hard Utsunomiya Brex fan.
The campaign runs from June 2 until supplies last, making now the perfect opportunity to enjoy delicious sushi while participating in the excitement surrounding the Utsunomiya Brex.
Campaign Details:
- - Duration: June 2, 2026 - while supplies last
- - Participating Locations: All Genki Sushi and Uobei locations nationwide
Campaign Options:
1. Limited Edition Items: Customers ordering the 'Lunch Tote Bag Set' will receive a complimentary original lunch tote bag while supplies last. After the tote bags run out, the sushi set can still be purchased for 600 yen (tax included: 660 yen) until June 22, 2026.
2. Exciting Twitter Campaign: Fans can follow Genki Sushi’s official Twitter account to participate. Reposting with a photo of their 'Lunch Tote Bag Set' increases their chances of winning amazing prizes such as autographed basketballs and jerseys. The campaign runs from June 2 to June 22, 2026.
- Prize A: One lucky winner will receive an autographed basketball.
- Prize B: Five winners will receive autographed team jerseys (including the head coach).
- Prize C: Ten winners will receive signed player jerseys. (Please note, players will not be selectable.)
3. Collaborative Video Content: Utsunomiya Brex players will feature in a promotional video showcasing the 'Victory Set,' which will be published on the Utsunomiya Brex’s official YouTube channel. Audiences can look forward to reels featuring behind-the-scenes footage shared on Genki Sushi’s Instagram account.
This is a golden opportunity for fans to enjoy delicious sushi alongside the exciting atmosphere of Utsunomiya Brex's season-end celebration. Make sure to visit your nearest Genki Sushi or Uobei branch and partake in this unique campaign!
About Utsunomiya Brex:
As a professional basketball team in B.LEAGUE (B1 Eastern Division), Utsunomiya Brex is based in Utsunomiya, Tochigi Prefecture. Established on the motto "Break Through," the team aims to overcome challenges and leave a mark in sports, particularly in basketball within the region. With three championships under their belt, they are beloved by fans for their passionate, community-focused spirit.
Company Background:
- - Genki Global Dining Concepts: This organization operates several sushi and dining brands across Japan, focusing on providing quality experiences in a comfortable environment. With a mission to promote health and happiness, they continue to evolve and adapt to changing dining trends.
Explore more: For further details, visit their websites: Utsunomiya Brex and Genki Global Dining Concepts.
Topics Entertainment & Media）
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