How Recruitment Branding Becomes the Ultimate Strategy for Companies

Seminar Announcement: Recruitment Branding as the Ultimate Strategy

On February 6, 2026, Tsunagu Group Holdings, a premier RPO (Recruitment Process Outsourcing) and recruitment consulting firm, is set to host an insightful event titled "Recruitment Branding as the Ultimate Branding Strategy." This seminar will be held at the stylish TWELVE ON THE PARK BAR&GRILL in Tokyo’s Shibuya district, featuring a guest speaker from Welcome Co., Ltd., the parent company of the renowned DEAN & DELUCA brand. The session promises to offer invaluable insights into building corporate value through effective recruitment branding.

Addressing the Modern Recruitment Challenges

With the recruitment landscape tightening each year, it has become increasingly challenging to attract talent solely through salary enhancements or policy improvements. Organizations are realizing the paramount importance of effectively communicating their corporate values and culture through their recruitment efforts. This seminar aims to tackle these critical issues, providing practical examples and strategies for companies eager to refine their branding practices.

The presence of Welcome's HR leaders will allow participants to explore tangible case studies from their new graduate recruitment initiatives. These insights will focus on how recruitment branding can help organizations cultivate meaningful relationships with emerging talent and effectively relay their corporate ethos.

Key Takeaways for Attendees

Moreover, FIELD MANAGEMENT EXPAND, a company distinguished for its creative customer experience and branding strategies, will delve into the integration of branding into recruitment activities. They will share methodologies for communicating a consistent corporate message as part of the recruitment process, offering concrete insights into the implementation of these strategies.

The latter part of the seminar will encourage networking among HR professionals, providing an invaluable opportunity to connect and exchange ideas. Attendees will gain perspective on their own recruiting strengths and refine their approaches to enhance corporate value.

Seminar Details

- Date and Time: February 6, 2026, from 15:30 to 18:00 (Registration opens at 15:00; HR交流会 until 19:00)
- Venue: TWELVE ON THE PARK BAR&GRILL, Shibuya, Tokyo
- Cost of Participation: Free of charge
- Capacity: 20 attendees (by lottery)

This seminar is particularly suited for HR professionals who are seeking to enhance their recruitment outcomes but feel constrained by traditional hiring methods. If you are grappling with how to communicate your corporate culture and values to the next generation of talent, this seminar is tailored for you.

Key Topics of Discussion
The seminar will feature several program segments:
1. Current State of the Recruitment Market – Insights into the structural challenges of today’s recruitment environment and why recruitment branding has become a crucial theme for organizations.
2. Panel Discussion – A deep dive into the practices of Welcome Co., Ltd. and how they leverage recruitment branding to convey their corporate culture and values.
3. Implementation Strategies – A strategic discussion on how effective branding can be deployed in recruitment efforts and delivered in a tangible format.
4. Workshop & Networking Session – An interactive workshop where attendees can revise their approach to recruitment branding and engage with peers in meaningful conversations.

About Our Speakers

- Welcome Co., Ltd. oversees several top-tier lifestyle brands, including DEAN & DELUCA and GOOD CHEESE GOOD PIZZA. The company aims to create a lifestyle that resonates with the senses through collaborations with creators and communities.
- Akihiro Suzuki, Head of HR, has a rich background in operational management and now focuses on the design of human resource systems and talent development.
- Arisa Kaneko, HR Manager, successfully transitioned into HR after a successful stint in retail management, contributing to new graduate recruitment.

With limited space and a focus on intimate discussions, this seminar is an exceptional opportunity for HR leaders looking to take a fresh perspective on recruitment branding strategies. We look forward to welcoming you to this enriching experience!