KeyBank and Buffalo Sabres Extend Naming Rights Agreement for 10 More Years

KeyBank and Buffalo Sabres Extend Naming Rights Agreement

KeyBank has announced a significant extension of its partnership with the Buffalo Sabres, as the two organizations formalize a 10-year renewal of their arena naming rights deal. This agreement will see the KeyBank name continue to adorn the arena until at least the end of the 2035-36 season, a development that is welcomed by both parties.

The announcement was made on July 30, 2025, and underscores the longstanding relationship between KeyBank and the Sabres, which began in 2015. As the official and exclusive bank of the Sabres, KeyBank plays a crucial role in supporting the franchise and its fan base.

Terry Pegula, Owner, CEO, and President of the Buffalo Sabres, expressed gratitude for KeyBank's ongoing support, emphasizing the strong ties both organizations share with the community of Western New York. He stated, “We take great pride in our home arena bearing the name of an organization with such strong roots in the Western New York community…” This sentiment reflects a broader vision of community engagement and collaboration that both KeyBank and the Sabres are committed to achieving.

The renewed agreement not only focuses on the naming rights but also expands the partnership through new initiatives. Starting from the 2025-26 season, KeyBank will gain visibility as the helmet sponsor for the Sabres during away games. This move is designed to strengthen their brand presence while enhancing the relationship between their organizations.

Chris Gorman, KeyCorp Chairman and CEO, emphasized the importance of investing in the community, stating, “This is an investment in Buffalo and reflects our commitment to this community.” The partnership represents a shared belief that by working collaboratively, both KeyBank and the Sabres can create opportunities and contribute positively to Buffalo's future.

In addition to the naming rights renewal, the organizations are launching the HocKey Assists Community Program. This program aims to foster pride and possibility within the Western New York community through targeted initiatives focusing on education, small business development, and neighborhood engagement. Mike McMahon, KeyBank Buffalo Market President, highlighted the initiative's significance, stating that it’s designed to empower youth, uplift local entrepreneurs, and unite communities.

“We believe that when our community thrives, we all thrive,” McMahon noted while announcing the program. Through HocKey Assists, KeyBank and the Sabres hope to create impactful experiences that resonate with the community.

Pete Guelli, COO of the Buffalo Sabres, reiterated KeyBank Center's mission to serve as a community hub, further reinforcing the partnership's potential to drive economic growth in downtown Buffalo. He remarked, “Creating a community hub remains a core aspect of our mission at KeyBank Center,” highlighting the role the arena plays in local culture and as a venue for major events.

KeyBank’s bicentennial celebrations in 2025 will coincide with this extended partnership, showcasing its commitment to making a lasting difference in Buffalo and surrounding communities. The agreement also benefits KeyBank customers, who will receive exclusive perks when attending various events at KeyBank Center beginning with the 2026-27 hockey season.

This agreement was facilitated with the expertise of Excel Consulting Services, confirming the strategic approach taken by both organizations in nurturing their partnership while contributing to the greater community of Buffalo.

In conclusion, this renewal signifies a deepening relationship between KeyBank and the Buffalo Sabres, highlighting their mutual dedication to community engagement and shared success. As both organizations look toward the future, the positive impacts of their initiatives promise to leave a lasting legacy in Western New York.