In a groundbreaking initiative, World Eggs, a creative company specializing in social movements, has announced the introduction of a unique employee benefit called 'Romantic Leave,' effective June 19th, coinciding with Japan's 'Romance Day.' This new policy aims to rejuvenate the concept of romance in employees' lives and foster a deeper connection to their personal happiness.
Background of the Initiative
World Eggs, headquartered in Minato, Tokyo, is led by its president, Katsunori Nabeso, who also serves as the chairman of the Japan Romantist Association. This organization was rebooted to celebrate the importance of romantic connections and to inspire individuals to revisit their desires for a fulfilling life. By introducing 'Romantic Leave,' World Eggs hopes to encourage employees to take a step back, reflect on their lives, and reconnect with what makes their hearts flutter.
What is 'Romantic Leave'?
Unlike regular paid leave, the 'Romantic Leave' is intended to be utilized once a year for the purpose of reigniting the spark of romance in one's life. Employees can apply for this special leave by detailing the kind of romantic experience they wish to experience, whether it’s celebrating an anniversary with a loved one or embarking on a meaningful journey to reflect on their life. This initiative aims to not only enhance personal happiness but also empower employees to engage more deeply with their lives.
Some examples of potential uses for 'Romantic Leave' include:
- - Going on a long-overdue date with a spouse
- - Experiencing breathtaking scenic views
- - Engaging in calming activities that slow down the passage of time
Through designed experiences, the company encourages employees to think about what 'romance' means to them personally, ultimately forging a renewed sense of wonder and aspiration in their lives. This aligns with World Eggs' mission to 'create stories'—living out one’s narrative and exploring the essence of why we pursue our particular paths in life.
The Corporate Responsibility and its Impact
Research conducted by organizations such as the OECD and Japan's Ministry of Health, Labour and Welfare indicates that enhancing employee happiness is closely linked to increased productivity and retention rates. As Japan ranks 55th in global happiness, it is crucial to address factors contributing to this low ranking, particularly the sentiment that individuals cannot make life choices reflective of their true selves. 'Romantic Leave' aims to facilitate a resurgence of ‘romance’ in life, ultimately rebooting the happiness of individuals within the company and contributing to overall workplace satisfaction.
Anticipated Outcomes of 'Romantic Leave'
1.
Enhanced Well-Being: Employees rediscover their 'spark,' leading to an uplift in overall happiness levels.
2.
Increased Engagement: Enhanced motivation following return from leave can lead to improved productivity and creativity.
3.
Cultural Differentiation: A commitment to fostering romance will attract like-minded talent, promoting retention through shared values.
About the Japan Romantist Association
Founded in April 2008 in Aino Town, Nagasaki, the association aims to cultivate the ability to make loved ones the happiest in the world, focusing on the significance of creating happiness for others through what they refer to as 'romance power.' Their initiatives have previously advocated for creating extraordinary moments out of everyday life, offering a guiding framework called the '6 Actions for Romantics,' designed to mitigate relationship fatigue.
In recent years, owing to societal challenges like the COVID-19 pandemic and the Great East Japan Earthquake, the association's activities have been subdued. However, they are set to revitalize their engagement through new initiatives, including a proposal called 'Romantic 7,' which clarifies the essence of romance. The 'Romantic 7' consists of seven themes:
1. Romance (Romantic Love)
2. Frontier (Adventure-Romantic)
3. Pink (Sensual-Romantic)
4. Nostalgia (Memory-Romantic)
5. Gift (Blessing-Romantic)
6. Creative (Creative-Romantic)
7. Fantasy (Fantasy-Romantic)
World Eggs is committed to continuously challenging societal norms and generating new value, ideas, and movements.
Company Overview
- - Company Name: World Eggs, Inc.
- - Location: 3F Morisaka Building, 2-14-4 Akasaka, Minato, Tokyo, 107-0052
- - President: Katsunori Nabeso
- - Established: June 19, 2019
- - Official Website: World Eggs
- - Official X: World Eggs X