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Beams Harajuku Unveils Unique 'Fashion, Vegetables, and Books' Event

On April 9, 2026, Beams Harajuku will be the site of a one-time-only event titled 'Fashion, Vegetables, and Books Direct Sale.' This special event, commemorating the release of the personal book 'KATO' from the popular 'I AM BEAMS' series, promises to be a vibrant celebration of creativity and culture.

The event will showcase Kato's personal insights, prior to its general public release on April 10, 2026. Attendees can look forward to browsing through a delightful range of freshly harvested vegetables from Kamakura and exclusive commemorative t-shirts inspired by the book's launch. The event also marks the debut of the 'SSZ' Spring/Summer 2026 Second Delivery Collection, providing fashion enthusiasts with a fantastic opportunity to explore cutting-edge styles.

One of the key highlights is the chance to purchase clothing created by Kato himself, vegetables he nurtures, and books laden with his philosophical musings—truly a unique experience to interact directly with the creations of a remarkable individual. The event not only serves as a marketplace but also offers a glimpse into Kato's artistic philosophy through a rare showcase of his personal collections and documents, featured in the 'KATO' book.

Event Details

• - Event Name: Fashion, Vegetables, and Books Direct Sale
• - Date: April 9, 2026
• - Venue: Beams Harajuku, 3-24-7 Jingumae, Shibuya, Tokyo

Note: The vegetable supply is limited and available on a first-come, first-served basis. Depending on the crowd, entrance restrictions or ticket distribution may be necessary, and the event schedule is subject to change.

For more information, visit the link: Beams Event

New SSZ Collection Launch

Following the success of the initial launch, SSZ is also releasing a carefully curated selection of four essential items in their second delivery. The highlight of this collection is their '2P Trousers', a tribute to their commitment to essential fashion, combining the best elements of historical pieces, such as 'Iza Kamakura' and 'Revenge', into a hybrid design featuring technical materials.

These trousers bring together durability and lightweight comfort, creating an exceptional product. Additionally, the collection includes a standout light outerwear piece named 'BIRD WEP' that showcases experimental concepts in fabric. There is also a fantastic selection of t-shirts, including an original design by legendary artist Jim Phillips and outdoor-inspired designs featuring the 10TECK logo.

About Tadayuki Kato

Tadayuki Kato was born in 1973 in Kanagawa Prefecture. After graduating from university, he joined Beams, initially working as a sales staff member before becoming the buyer for the BEAMS men's casual line in 2012. In 2016, Kato launched his own brand, SSZ, and as the fourth-generation owner of 'Kato Farm', he cultivates vegetables in Kamakura. His passion for both fashion and agriculture reflects a unique blend of creativity and livelihood.

To keep updated, follow him on Instagram: @katoyasai

About I AM BEAMS

'I AM BEAMS' is a personal book series created by the staff at BEAMS, one of Japan's leading select shops. The series focuses on the creative inspiration sources, collected artifacts, culture, and the unique aesthetic developed by the staff, celebrating their individuality and diverse contributions to fashion and lifestyle. Explore more of the series here: I AM BEAMS.