#USA #Amsterdam #DENSO #CNH #EMEA SEC

CNH and DENSO: Pioneers in Brand Protection at EMEA SEC 2025

On April 15, 2025, the EMEA Security & Authentication Conference (EMEA SEC) celebrated the exemplary efforts made by CNH Industrial and DENSO in enhancing brand protection and combating counterfeiting. These esteemed awards spotlight the critical role that AI-powered cryptographic solutions are playing in transforming brand authentication across various sectors.

The conference, held in Amsterdam, recognized CNH as the Anti-Counterfeit Technology Leader and DENSO as the Counterfeit Awareness Advocate. Both companies have demonstrated a strong commitment to ensuring product authenticity and educating stakeholders about the dangers posed by counterfeit automotive parts.

CNH’s recognition stems from their strategic deployment of digital authentication technologies aimed at safeguarding their products and preserving consumer trust. By implementing innovative solutions that integrate seamlessly within existing processes, CNH has strengthened its brand integrity while fostering customer confidence. Meanwhile, DENSO has gained accolades for its proactive initiatives aimed at raising awareness among customers and industry participants regarding counterfeit risks in the automotive sector. Their dedication to consumer education is helping to bolster the integrity of the supply chain by informing stakeholders about the potential threats posed by inauthentic components.

Hazem Ibrahim, the founder and CEO of ASIAS Security Group SDN BHD, emphasized the importance of strong partnerships like those formed between CNH, DENSO, and their collaborator Ennoventure. “At EMEA SEC 2025, we believe that significant progress in the fight against counterfeiting stems from robust collaboration. CNH and DENSO exemplify how partnerships can turn ideas into impactful brand protection strategies on global markets,” he stated.

Highlighting the significance of these awards, Padmakumar Nair, CEO of Ennoventure, Inc., noted, “We are thrilled to see our clients, CNH and DENSO, receiving these prestigious awards at EMEA SEC 2025. Their recognition signifies the impact of our AI-based cryptographic solutions on securing brands and safeguarding consumers.” Nair further emphasized their commitment to delivering technology that creates significant changes in brand protection practices.

Ennoventure, Inc. stands at the forefront of digital transformation in brand protection, employing an invisible signature technology optimized by AI and cryptography. By focusing on innovation and human-centric solutions, they empower brands and consumers through authenticated product packaging, turning them into smart, connected packages. Their seamless integration into existing packaging processes requires no capital investment or alterations to production workflows.

Major brands across various industries, including automotive, consumer goods, and agrochemicals, rely on Ennoventure's invisible signatures for authenticating billions of product packages worldwide. With headquarters in Massachusetts and offices located in Dubai and India, Ennoventure is committed to rethinking brand protection strategies.

For more information on how to redefine your brand protection strategy, visit Ennoventure.

The recognition of CNH and DENSO at the EMEA SEC 2025 serves as a testament to the ever-evolving landscape of brand protection, highlighting the necessity of cutting-edge technology and cooperative efforts against counterfeiting in the global marketplace.