e Achieves Remarkable 60.7% Increase in Consolidated Net Profit in H1 2025

e's Impressive Financial Performance in H1 2025

In the first half of 2025, e has reported remarkable financial results, showcasing strong growth in various aspects of its operations. The company achieved a consolidated net profit of AED 8.8 billion, marking an impressive 60.7% increase compared to the previous year. This substantial rise is attributed to several factors that have fortified its market position.

Revenue Growth

Consolidated revenues for the first semester surged to AED 34.9 billion, reflecting a year-on-year increase of 23.3%. This growth was driven by evolving customer needs and the enhanced demand for advanced connectivity solutions and digital experiences. In Q2 alone, the revenues soared to AED 18 billion, affording a notable annual growth of 28.1%. Such an uptick in revenues is indicative of e's successful integration of innovative technology and services tailored to meet both individual and corporate needs.

Consistent Net Profit

For Q2, the consolidated net profit amounted to AED 3.5 billion, a 9.7% rise from the same period last year. This ongoing profitability highlights e’s strategic planning and operational efficiency in navigating the competitive landscape. Additionally, the company's EBITDA for Q2 reached AED 8 billion, representing a significant increase of 22.2% year-on-year.

Subscriber Expansion

E's subscriber base has also exhibited robust growth, reaching 198 million worldwide—a 13.1% increase year-over-year. Specifically, in the UAE, subscriptions grew to 15.5 million, fueled by the heightened demand for AI-based services and personalized digital experiences. The increasing subscriber count is a testament to e's commitment to delivering unmatched service quality and innovation.

Strategic Leadership Commentary

Chairman H.E. Jassem Mohamed Bu Ataba Alzaabi commented, "During the first half of 2025, e continued to consolidate its leadership driven by strategic investments and a solid business model. Our strong ongoing performance reflects our commitment to long-term value creation."

This robust financial performance showcases e's steadfast focus on enhancing its technological offerings. The launch of the UAE's Sovereign Cloud Launch Platform in collaboration with AWS further reiterates e's dedication to building secure digital infrastructures in alignment with national priorities regarding digital sovereignty and AI.

Future Outlook

As e looks to the future, GCEO Hatem Dowidar indicated that the company remains focused on fostering innovation and expanding its global presence. e's strategic decisions, including the divestment from Khazna and partial divestment of Airalo, aim to bolster its financial flexibility and accelerate growth in key sectors.

Moreover, e secured recognition as the fastest-growing brand in the world by Brand Finance, highlighting its ambitious vision, customer-centric innovations, and increasing global footprint. Looking ahead, e's sustained emphasis on cutting-edge technologies promises to impact not only its operations but also the broader digital economy.

In conclusion, e's performance in the first half of 2025 signifies a continuing journey of strategic growth and adaptation, with an eye toward creating lasting value for its subscribers and stakeholders. With strong financial results, a growing subscriber base, and innovative initiatives, e stands poised to further its leadership in the global technology landscape.