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Dentsu Group's Strategic Initiatives to Boost Startup Growth

In an era where creativity meets technology, Dentsu Group, headquartered in Tokyo and led by Global CEO Suke Sano, is making waves in the startup ecosystem. By effectively utilizing its extensive resources and expertise, Dentsu is accelerating the growth of its portfolio startups, particularly emole, a company renowned for its innovative short drama application, BUMP.

An Integrated Approach to Business Collaboration

Dentsu's efforts are spearheaded by Dentsu Ventures and the Dentsu Innovation Initiative (DII), which work together to identify and address startup management challenges from the investment phase. This integration of various group resources, including media connections, a vast customer base, and creative talent, allows Dentsu to engage in comprehensive co-creation with its investment targets from the conceptual stage through to execution, ultimately enhancing their business growth.

The latest collaboration involves providing business development support to emole, a startup recognized for its engaging short drama application BUMP. Dentsu’s extensive capabilities were harnessed to push forward not only emole’s content production but also its business domain expansion.

Joint Solutions Development with Dentsu Digital

In addition to catering to general users through its BtoC initiatives, emole is also embarking on a significant expansion of its BtoB marketing endeavors. By merging emole's expertise in short drama planning and production with the online marketing insights from Dentsu Digital, a collaborative advertising solution has been developed: the