New Overwatch Merchandise Launch
Infolens Co., Ltd., based in Chuo, Tokyo, has announced the pre-order availability of eight exciting new items from the popular first-person shooter game, Overwatch. Starting September 4, 2026, fans can reserve unique collectibles that will be rolled out in phases throughout 2027. Among these items is the adorable Jetpack Cat plush keychain and plush toy, along with a range of other themed merchandise. This announcement is expected to generate excitement among fans eagerly waiting for innovative products that encapsulate the essence of their favorite game.
Online Purchase Details
All interested buyers can visit the
INFOLENS GEEK SHOP to make their reservations. The official release of various items will begin in late January 2027, showcasing:
- - Overwatch Bottle Opener
- - Metal Coaster Set (four pieces)
- - Desk Mat and Coaster Set
- - Limited Edition Coin (with serial number)
- - Limited Edition Mercy Medallion
- - Mystery Pin Badges (available in box and individual purchases)
Subsequent Releases
In a delightful addition, the launch in March 2027 will feature:
- - Youtooz Jetpack Cat Plush Keychain
- - Youtooz Jetpack Cat Plush Toy
In-Store Purchases
Fans in Tokyo can find these items at the INFOLENS GEEK SHOP Ichibansen located in Ikebukuro Parco.
Address: 1-28-2 Minami Ikebukuro, Toshima-ku, Tokyo, 6F Ikebukuro PARCO.
Detailed Product Description
Here’s what to expect from some of these exciting new offerings:
1. Overwatch Bottle Opener
Designed with a combination of the iconic “O” and “W” from Overwatch, this bottle opener features a vintage silver finish and includes a magnet on the backside, making it both functional and decorative.
- - Price: ¥3,080 (including tax)
- - Size: 75 x 75mm
- - Official licensed product
2. Metal Coaster Set
This set features stunning designs showcasing popular heroes like Mercy, Tracer, Genji, and Reinhardt. Each coaster measures 89mm in diameter and has a cork base to prevent slipping.
- - Price: ¥3,850 (including tax)
- - Official licensed product
3. Desk Mat & Coaster Set
This desk mat captures newly introduced characters from Overwatch with dimensions of 800 x 300mm, along with a 100mm coaster. It’s specifically designed to add flair to any workspace while keeping everything secure.
- - Price: ¥5,280 (including tax)
- - Official licensed product
4. Limited Edition Coin
Marking significant battles within the Overwatch narrative, this collectible features logos from opposing factions and comes in an acrylic case, each with its own serial number. Only 5,000 will be available worldwide.
- - Price: ¥3,080 (including tax)
5. Limited Edition Mercy Medallion
This beautiful medallion depicts Mercy on one side and the poignant phrase “Heroes Never Die” on the reverse.
- - Price: ¥4,950 (including tax)
6. Mystery Pin Badges
These include characters like Genji, Reaper, and Tracer, available in a mystery box set featuring twelve designs.
- - Individual Price: ¥1,650 (including tax)
- - Box Price: ¥19,800 (including tax)
7. Youtooz Jetpack Cat Plush Keychain
This plush keychain brings the beloved Jetpack Cat to life, featuring its iconic orange stripes and oversized green eyes.
- - Price: ¥3,850 (including tax)
8. Youtooz Jetpack Cat Plush Toy
A more considerable plush version at 23cm, featuring all the delightful details including a pilot’s hat and goggles.
- - Price: ¥6,050 (including tax)
What is Overwatch?
Overwatch is a team-based hero shooter developed and published by Blizzard Entertainment. Since its launch in 2016, it has attracted over 100 million players worldwide. In a near-future setting following the Omnic Crisis, players can choose from various unique heroes to engage in exciting conflicts. Its engaging gameplay and the established competitive scene, the Overwatch Champions Series (OWCS), have contributed to its enduring popularity.
About INFOLENS GEEK SHOP
Managed by Infolens Co., Ltd., the INFOLENS GEEK SHOP offers around 300 official licensed products from globally recognized franchises. Customers can easily enjoy online shopping or visit the physical store at Ikebukuro Parco for a vast selection of merchandise.
Store Information
Online Shop: INFOLENS GEEK SHOP
Location: 171-8557, Tokyo, Toshima, 1-28-2, Ikebukuro PARCO, 6F
Tel: 03-5985-4011
Official X: INFOLENS GEEK SHOP
About Infolens Co., Ltd.
Infolens Co., Ltd. specializes in managing official licensed merchandise from popular franchises. With a product range of about 500 items, it efficiently operates wholesale distribution to retailers nationwide in addition to online and direct store retailing.
Company Overview:
- - Name: Infolens Co., Ltd.
- - CEO: Hiroshi Yasukawa
- - Location: 9F Yaesu 7th Nagaoka Bldg., 1-12-11 Minato, Chuo, Tokyo
- - Established: October 2018
- - Website: Infolens Website
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