#Japan #Tokyo #KPI Corporation #KPI ACADEMY #KPI WELLNESS

KPI Corporation's Commitment to Social Empowerment through Sports

KPI Corporation, located in Shibuya, Tokyo, and led by CEO Keiji Yabuta, embarks on a groundbreaking initiative: the "KPI SDGs Project." This remarkable undertaking focuses on using sports as a vehicle to contribute positively to society, local communities, and the planet, firmly integrating sustainable development goals (SDGs) into the core strategies of the company.

Unlike standard corporate social responsibility (CSR) efforts, the KPI SDGs Project is designed to intertwine seamlessly with KPI's main business operations, garnering attention for its sustainable and effective approach.

The Three Pillars of KPI SDGs

• - Human Development: Fostering the growth of future athletes and promoting healthy youth through initiatives like the KPI ACADEMY.
• - Community Building: Organizing local sports events and facilitating community-based sports facilities, exemplified by the opening of KPIPARK.
• - Earth Preservation: Advancing the distribution of sustainable products while minimizing environmental impact, such as developing goods made from recycled materials.

For more information, visit the official KPI SDGs webpage.

Yuna Yabuta: A Visionary for the Future

KPI's Vice President, Yuna Yabuta, articulated her vision for the future, stating the company aims to redefine sports not merely as a means for participation, observation, and commerce, but as a culture centered around nurturing people, illuminating communities, and coexisting with our planet. Yabuta emphasized that the KPI SDGs, KPI WELLNESS, and OMO strategies are all structured to leverage the innate power of sports to inspire societal change.

"We believe in transforming our passion for business into contributions to society, demonstrating our faith in the future of sports, which reflects a belief in the potential of every individual," Yabuta remarked, underscoring KPI's commitment to social impact.

KPI ACADEMY: Cultivating Future Athletes

KPI is actively promoting education through the KPI ACADEMY, designed to foster human resilience and challenge through sports. The curriculum emphasizes skills such as:

• - Independence and Challenge
• - Perseverance and Focus
• - Diversity and Cooperation
• - Team Spirit and Growth Mindset

These programs nurture not only athletic prowess but also the essence of becoming a "true athlete" who can positively impact society.

KPI WELLNESS: Merging Sports and Health

The KPI WELLNESS initiative pioneers a new approach in the wellness sector, targeting individuals who enjoy sports, are serious in competition, and are health-conscious. The project emphasizes optimizing both physical fitness and lifestyle habits through offerings including:

• - Development and sale of health-oriented foods, proteins, and supplements
• - Engagement through both online platforms and physical locations
• - Ongoing health awareness initiatives through easy-to-incorporate nutritional education

Moreover, KPI’s direct sporting facilities and academies integrate practical exercise experiences with comprehensive advice, creating a high-value wellness lifestyle platform.

For further information, explore the KPI WELLNESS official site.

KPI PARK: A Community Hub

Located in Totsuka Ward, Yokohama, KPI PARK has opened its doors to local kindergartens and childcare providers, offering complimentary access to promote children’s physical activity. This initiative serves multiple functions:

• - Acting as a "second playground" for institutions lacking sports spaces
• - Hosting events like sports days and educational support through innovative sports experiences such as tennis and soccer

By utilizing open hours during weekdays, KPI PARK creates opportunities for local children to engage in physical activity, with specialized coaching available if requested.

OMO Strategy: Synergy between Online and Offline Experiences

KPI is implementing an OMO (Online Merges with Offline) strategy that connects ecommerce with real-world facilities, allowing:

• - Online purchases to be experienced at KPI PARK
• - Deepening brand experience through events, matches, and academy connections
• - Strengthening trust with local communities by enhancing customer engagement beyond mere sales

This holistic approach enhances value delivery rooted in the lifestyle of consumers, moving away from a simple transactional relationship.

The Future of KPI Corporation

KPI Corporation plans to expand and reinforce various aspects:

• - Enhancing visibility of SDGs activities
• - Strengthening development and sales of KPI WELLNESS products
• - Deepening educational ties through KPI ACADEMY and local facilities
• - Developing eco-friendly product lines
• - Creating a model that reconciles social contributions with business growth.

Conclusion: Shaping Society Through Sports

KPI Corporation views sports not merely as a commodity but as an engine for societal change, committed to sustainable progress in education, community, health, and environmental stewardship. The ambitious endeavors of the KPI SDGs Project hold the potential to redefine the role of sports in the future of Japanese society.

For additional details, visit the following links:

• - KPI SDGs Project
• - KPI WELLNESS Business
• - KPI ACADEMY
• - KPI PARK

About KPI Corporation

KPI Corporation is dedicated to providing unwavering support to aspiring athletes.

Company Overview

• - Company Name: KPI Corporation
• - Headquarters: 2-24-12 Shibuya, Shibuya-ku, Tokyo
• - CEO: Keiji Yabuta
• - Business Activities: Online sales of sporting goods, including tennis-related products, and management of tennis courts and schools.
• - Website: KPI Corporation
• - KPI CLUB (Official Online Store): KPI Store
• - Rakuten Market KPI: Rakuten
• - Yahoo! Shopping KPI: Yahoo Store