Hisense Enhances Fan Experience at FIFA Club World Cup 2025 Through Innovative 'Own the Moment' Campaign

Hisense's Immersive Experience at FIFA Club World Cup 2025



Hisense, renowned globally for its consumer electronics, is ushering in an extraordinary fan experience during the FIFA Club World Cup 2025. Under the banner of the "Own the Moment" campaign, the company is engaging football enthusiasts in unique ways that redefine their matchday experiences.

At the core of this initiative is a spectacular immersive technology environment, realized at MetLife Stadium in New York/New Jersey. This massive 100-square-meter zone serves as a secondary stadium for fans over a period of 28 days, featuring a captivating showcase of Hisense products including TVs, refrigerators, and air conditioners. One of the major attractions is the RGB-MiniLED TV sect, where high-end models like the 100” U7, 100” U8, and 116” UX are prominently displayed. The interactive soccer shooting game housed in this space has drawn numerous visitors, creating a lively ambiance full of excitement.

Hisense's campaign extends beyond just one location. The brand has launched a comprehensive multi-city tour across the United States. The "Own the Moment" tour spans 19 cities, notably featuring pop-up experiences in retail parking lots. Fans are welcomed to watch live matches streamed on giant screens, engage in football-themed video games, and experience the comfort of Hisense's top-notch appliances while creating AI-assisted trading cards.

Additionally, the American Dream Mall is hosting a dedicated pop-up event from June 23 to July 14. This venue offers an interactive look at Hisense’s latest innovations, highlighted by the flagship 116” TV and a cutting-edge Cross-door refrigerator. Daily giveaways and activations, including the VAR Challenge and Live Game Zone, add to the excitement, encouraging fans to immerse themselves fully in the game.

As the tournament gains momentum, the excitement reaches new heights in the Middle East, where Hisense has launched a landmark experience at Dubai's Mall of the Emirates. This event is accentuated by the special appearance of Iker Casillas, the celebrated former Real Madrid goalkeeper whose presence has inspired crowds and spotlighted Hisense's dedication to sports. The highlight at this event was the unveiling of the world's first 116-inch RGB-MiniLED TV, equipped with an advanced AI processor that delivers stunning visuals and an unmatched viewing experience. This groundbreaking innovation further solidifies Hisense’s reputation in home entertainment technology.

Taking advantage of its sponsorship with Real Madrid, Hisense is promoting an exclusive limited edition product lineup, creating a unique appeal for fans while demonstrating its commitment to blending sports with cutting-edge innovation. Interactive areas filled with celebrity appearances and influencer moments are generating significant media attention, showcasing Hisense’s innovative prowess in entertainment technology.

Iker Casillas shared insights about the evolving experience of football, stating, "Technology has become an essential part of how fans experience football today. Whether you're in the stadium or at home, the quality of the viewing experience shapes how you connect with the game. Companies like Hisense are revolutionizing fan experiences by making it easier for them to feel closer to the action, the atmosphere, and the emotion of every match."

By integrating sophisticated technology with unforgettable experiences, Hisense empowers fans around the globe to truly "Own the Moment". This innovative approach not only enhances the matchday experience but also fosters lasting connections between the brand and its audience, celebrating the spirit of sports.

About Hisense


Founded in 1969, Hisense is recognized as a leading figure in the consumer electronics and home appliance industries, operating across 160 countries worldwide. The company's commitment to delivering high-quality multimedia products, home appliances, and intelligent IT solutions has earned it a solid reputation. According to Omdia, Hisense ranked No. 2 in total TV volume shipments from 2022 to 2024, while also being the top seller of TVs measuring 100 inches and above. As the first official partner of the FIFA Club World Cup 2025, Hisense is dedicated to forging sports partnerships that resonate with audiences globally.

Topics Entertainment & Media)

【About Using Articles】

You can freely use the title and article content by linking to the page where the article is posted.
※ Images cannot be used.

【About Links】

Links are free to use.