#Japan #K-Beauty #Shibuya #VLLO

A Grand Gathering of K-Beauty and Technology in Shibuya

From December 19 to 21, 2025, Shibuya became a vibrant center for beauty and creativity as the SAKN popup event unfolded at ZeroBase. Hosted by Shinrai Inc., the event aimed at promoting the popular mobile video editing app, VLLO, and introduced attendees to over 20 renowned K-beauty brands. The event successfully attracted more than 1,800 visitors, underscoring VLLO's immense popularity with a remarkable achievement of over 1,500 app downloads during these three days.

Creating a Festive Atmosphere

To amplify the excitement, the theme of the event was "Pink Christmas with VLLO," bringing together an array of engaging experiences that allowed visitors to immerse themselves in the brand’s unique world. A special lottery drew particular attention, offering luxurious prizes like afternoon tea for two at top hotels in Tokyo. Each lucky winner’s excitement echoed throughout the venue, enhancing the festive vibe.

Additionally, the event included a unique opportunity for participants to enjoy exclusive Korean treats that are hard to find in Japan, providing an interactive cultural experience. One of the standout features was an interactive digital art display, where visitors' illustrations were showcased on a large screen, creating a spectacle that attracted significant social media buzz.

Achieving Digital Success Through Real Experiences

At the dedicated VLLO experience booth, attendees had the chance to test out the app's intuitive interface firsthand. As a result, the event not only highlighted VLLO’s capabilities but also successfully garnered 1,500 new downloads during the event. Complementing this, a special meet-and-greet with guest influencers enabled attendees to directly receive app access and the latest K-beauty products, further enhancing their connection with the digital product.

A Showcase of K-Beauty Trends

The second floor of the venue featured a dedicated K-Beauty area, bringing together over 20 emerging Korean cosmetics and skincare brands. Visitors could freely interact with various products, experiencing their textures and colors. Some notable brands included LIORA, CLICKA, NUDIR, and many more, fostering enthusiasts' enthusiasm for the latest trends.

VLLO: An Essential Video Editing App

VLLO is renowned globally for its user-friendly mobile video editing capabilities, making it a favorite among creators. It offers a straightforward interface that allows for complex editing functions such as speed control, reverse playback, and the addition of motion graphics—all tailored for creating stunning short videos suitable for social media. The event's incredible download figures reflect the app's effectiveness and user satisfaction.

Future Endeavors Bridging Korea and Japan

Building on this event's success, Shinrai Inc. is set to expand its operations by collaborating with major Korean department stores to facilitate the entry of handpicked brands into the Japanese market. Moreover, innovative live commerce strategies will be implemented, involving influencers to create engaging shopping experiences that go beyond mere sales. They also aim to support Korean companies in their market entry efforts in Japan through comprehensive promotional and event management solutions.

About Shinrai Inc.

Shinrai Inc. specializes in live commerce planning, production, and event management, with a focus on cross-border initiatives, particularly between Japan and Korea. With rich experience in directing live commerce, the company prides itself on creating seamless promotions that enhance brand awareness and sales. For more information, visit Shinrai Live.

Event Summary

• - Event Name: SAKN
• - Date: December 19-21, 2025
• - Location: ZeroBase Shibuya, Tokyo, Japan
• - Organizer: Shinrai Inc.
• - Highlights: Promotional activities for VLLO, K-beauty popup stores on the second floor, and special guest meet-and-greets.