Fitness World Canada Unveils $50 Million Investment for National Growth and Franchise Expansion

Fitness World Canada: A Bold Move Into the Future



In a significant announcement that has caught the attention of the fitness industry, Fitness World Canada revealed its ambitious plans to invest $50 million aimed at accelerating its national growth and franchise expansion. The investment is not merely about increasing the number of gyms; it represents a well-thought-out five-year strategy designed to transform the fitness landscape across Canada.

Fitness World, which was founded in 2020, has already made impressive strides with 17 successful locations sprouting across British Columbia. Each club focuses on delivering high-quality, accessible, and affordable fitness experiences complemented by industry-leading personal training services. The vision moving forward is to strengthen these foundations even further. The forthcoming corporate locations will introduce a variety of facility formats catered to the needs of diverse communities across the nation.

As part of the expansion strategy, Fitness World plans to launch 25 corporately owned clubs across Canada, with two new locations already slated for opening in the second quarter of 2026. Fitness World’s CEO Chris Smith articulated the vision clearly: “This $50 million investment is not just growth capital; it's the fuel behind our mission to make fitness more accessible, affordable, and transformative across North America. Expanding through both corporate and franchise locations underscores our commitment to growth while staying connected to the day-to-day business.” This dual strategy aims to maintain operational agility while creating meaningful opportunities for future franchise partners.

Franchise Program: A Game Changer



At the forefront of the expansion is the introduction of Fitness World’s franchise program, which garnered a positive response during its debut at ICSC@Canada in Toronto last fall. The franchise opportunity offers aspiring business owners a robust, turnkey model assured by a successful track record. Potential franchisees will benefit from comprehensive onboarding processes, detailed operations playbooks, automated marketing systems, and a well-established brand reputation.

Key reasons for potential franchisees to take notice include impressive average unit volume (AUV) figures of $3.25 million, operating profit that reaches approximately $925,000, a notable 12% engagement in personal training, and an industry-leading member retention rate driven by scalable systems. Additionally, an optimized marketing tech stack promises proven results, making it an attractive proposition for experienced franchise operators and investors looking to thrive in the booming wellness sector.

Helping Communities Thrive



With this ambitious expansion plan, Fitness World anticipates creating approximately 1,000 new jobs over the next five years, essentially more than doubling its current workforce of 700 employees. This growth signifies not just a larger footprint but a commitment to empower local communities through job creation. The investment further lays the groundwork for broader expansion plans that may span beyond Canada in the future.

Through a proprietary approach to personal training, innovative AI integrations, and a focus on creating engaging club environments, Fitness World aims to redefine the gym experience. They are not just a gym; they are presenting a compelling franchise opportunity tailored for a promising future.

For those interested in exploring their fitness journey or considering a franchise partnership, Fitness World invites individuals to visit their website at fitnessworld.ca/franchise to learn more.

In conclusion, with a low-cost membership model starting at just $12.49 bi-weekly, Fitness World is committed to providing not only great value but also an inclusive fitness experience suited for individuals at all phases of life. With plans for considerable growth, this rapidly expanding brand is poised to leave a lasting mark on the fitness industry in Canada and beyond.

Topics Health)

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