Celebrating a Decade of Innovation: SMEG USA's Iconic Small Appliances Anniversary Campaign

SMEG USA Launches Anniversary Campaign

In a spectacular celebration, SMEG USA, the prestigious Italian brand known for its unique fusion of style and engineering, proudly commemorates its tenth anniversary, marking a decade of innovative small domestic appliances. This accomplishment coincides with a tradition rooted in over 75 years of craftsmanship and classic Italian design, positioning SMEG as a leader in aesthetic and functional home solutions.

Celebrating Design and Innovation

The ethos of SMEG centers around collaboration with top architects and visionary designers, leading to products that are not merely appliances but are celebrated as beautiful, functional art pieces. A prime example is the SMEG small appliance collection, a partnership with designers Matteo Bazzicalupo and Raffaella Mangiarotti from deepdesign. Launched ten years prior to this celebration, the collection was specifically designed to complement SMEG's legendary FAB28 refrigerator, embodying rounded shapes and nostalgic lines reminiscent of the 1950s.

These appliances were developed as an integration of aesthetics and technology, designed to be the centerpiece of modern kitchens while remaining exceptionally functional. The ten-year mark calls for a special anniversary campaign, which not only acknowledges SMEG's legendary products but also celebrates their cultural significance in American homes.

Kickoff of the Anniversary Campaign

To kick off this anniversary, a series of creative partnerships and retail activations are planned, including vibrant social media engagements and giveaways to honor SMEG’s rich legacy while looking towards an innovative future. Featured prominently is a collaboration with renowned Savannah artist and influencer, Maddie Grace. Known for her playful and colorful creations, Maddie will hand-paint a unique SMEG Citrus Juicer featuring a radiant summer-inspired design, making it an admirable piece of art for kitchen counters.

This one-of-a-kind Citrus Juicer will be unveiled through Maddie Grace's social media platforms, including Instagram and TikTok. To further involve the community, SMEG USA plans to host a giveaway on its Instagram channel, giving one lucky fan an opportunity to possess this artistic milestone amidst the broader celebrations.

Statements from Leadership

Reflecting on this noteworthy achievement, Rod Gower, Managing Director at SMEG USA, expresses, "Reaching the 10-year threshold in the small appliance market represents a key milestone, highlighting SMEG's commitment to design-centric development and brand distinction. Our small appliances are emblematic of our philosophy, resonating deeply with consumers and transforming kitchen necessities into stylistic statements. This campaign represents our relentless pursuit of lifestyle-oriented growth and the continuation of establishing SMEG’s cultural and stylistic relevance."

Since the introduction of SMEG’s small appliances, the line has been well-received, ranging from the popular Retro-Style Toasters and Kettles to the beloved Stand Mixers, Espresso Machines, and Drip Coffee Machines. With the brand’s iconic 50's retro aesthetic married to high-performance standards, SMEG has garnered a devoted following, symbolized by numerous accolades, including the Good Design Award, Red Dot Design Award, and iF Design Award.

Engaging Around the Celebration

For individuals interested in more details on how to join SMEG in its anniversary celebration, including the upcoming Citrus Juicer giveaway, follow SMEG USA's Instagram. For additional information on SMEG's distinct offerings, visit www.smegusa.com.

About SMEG

Established in 1948, SMEG is an acronym for 'Smalterie Metallurgiche Emiliane Guastalla,' referring to the enameling and metal factory located in Guastalla, Emilia Romagna, Italy. As a proud Italian and family-owned company, SMEG is internationally celebrated for creating aesthetically striking kitchen products that seamlessly blend style with functionality. To learn more, engage with SMEG on Facebook and Instagram.