#China #Macao #Global Tourism #Jeffrey Sachs #Macao 2026

Key Highlights from the 12th Global Tourism Economy Forum Macao 2026

The 12th Global Tourism Economy Forum (GTEF) scheduled in Macao from October 15 to 17, 2026, focuses on redefining the tourism industry under the theme "Crisis · Resilience · Evolution — Building a Tourism Economy for a Shared Future". The event gathers influential figures across various sectors to explore sustainable development strategies in tourism, aiming to create a transformative dialogue on the future of the industry.

Core Speakers and Keynotes

Among the distinguished speakers at this year's forum is Professor Jeffrey D. Sachs, a preeminent economics expert and Director of the Center for Sustainable Development at Columbia University. Sachs will deliver a keynote address that not only reflects on his extensive travels but also underscores tourism's pivotal role in fostering peace and cultural understanding.

Additionally, LONG Yongtu, the former lead negotiator for China's WTO accession, will share insights on China's growth model, offering valuable perspectives on global tourism transformation.

Ministerial Dialogue for Sustainable Tourism

In conjunction with UN Tourism, GTEF will feature a high-level ministerial dialogue focusing on public-private sector collaborations essential for sustainable tourism, particularly in light of the upcoming 2027 International Year of Sustainable and Resilient Tourism. Notable attendees include CHIEW Choon Man, Deputy Minister of Tourism, Arts and Culture of Malaysia, and KIM Dae-hyun, Vice Minister of Culture, Sports and Tourism from South Korea. Their discussions, alongside leaders from the private sector, will delve into how cohesive government policies and private investments can maximize the industry's resilience.

Innovations in Aviation and Technology

As the travel landscape evolves, the forum will prominently discuss innovations in aviation, capital investment, and AI technology. Collaborating with authoritative organizations like the World Travel Tourism Council (WTTC) and the Pacific Asia Travel Association (PATA), discussions will include emerging travel trends in the Asia Pacific led by industry titans such as Tony Fernandes, CEO of AirAsia, and Fred Zhou, President of MGM Hospitality Asia Pacific. This segment will explore how advancements in AI are redefining booking processes and enhancing traveler experiences.

Cultural Heritage and Experiential Tourism

One of the highlights of the forum will be a deep dive into the interplay between cultural heritage and tourism. Eric Fok, Vice Chairman of the Global Tourism Economy Research Centre, will share insights alongside other leaders on how various sectors, including sports and local culture, can significantly add value to tourism. This includes an examination of sustainable practices in tourism that respect and enhance cultural heritage while meeting new consumer expectations.

Addressing Community Engagement and CSR

Another focal point is the integration of corporate social responsibility (CSR) in enhancing community engagement within tourism. Speakers will explore how tourism enterprises can adopt sustainable practices that not only benefit their businesses but also support local communities. YU Minhong, the founder of New Oriental, will highlight the synergy between tourism and education, while GAO Dekang from Bosideng International will emphasize how CSR can bolster resilience and drive the industry forward.

A Platform for Future Leaders

The forum will also incorporate academic insights, hosting a seminar titled "The Next Generation of Tourism Leadership" in partnership with the Macau University of Tourism. This session aims to bridge gaps between education and industry demands, preparing the next wave of tourism leaders.

As a leading platform for tourism dialogue, the 12th GTEF in Macao is poised to connect global tourism leaders, policymakers, and academics, fostering discussions that bridge cultures and promote sustainable growth in the tourism economy. It shines as a beacon of opportunity, especially within the Greater Bay Area, and facilitates China’s reintegration into global tourism dynamics. With its robust agenda and impressive speaker lineup, the forum promises to invigorate the global tourism economy and catalyze a sustainable future for the industry.

For more information about the Global Tourism Economy Forum and to stay updated on the event, visit GTE Forum's official website and follow their social media channels.