#Zagreb #Croatia #Expo 2027 #Visit Serbia

Introduction

On October 13, 2026, tourism and business leaders from Croatia met with their Serbian counterparts at the "Visit Serbia B2B Networking" event in Zagreb. This important gathering aimed to explore potential collaborative opportunities leading up to EXPO 2027 in Belgrade, marking a historical moment as the first specialized exhibition held in the Western Balkans.

A Platform for Partnership

The event featured a range of activities including presentations, B2B meetings, press conferences, and discussions. Igor Kovačević, the COO of EXPO 2027, emphasized the significance of the exhibition, stating that it presents an unprecedented opportunity for nations in the region. He noted, "EXPO 2027 Belgrade will bring together businesses, institutions, and tourism professionals to cooperate and develop new commercial opportunities. We encourage enterprises to view this exhibition as a platform for fostering partnerships and seizing current and future opportunities."

Strengthening Bilateral Relations

Economic relations between Croatia and Serbia have been on the rise, with bilateral trade reaching nearly 2.5 billion euros in 2025. This growth highlights the strong economic ties in various sectors such as tourism, transportation, energy, technology, construction, and agriculture. During the networking event, representatives discussed strategic projects and investments that could enhance bilateral cooperation.

Promoting Serbian Tourism

As a key part of the international "Visit Serbia" tour, Zagreb plays a crucial role in promoting Serbian tourist and economic potential. The upcoming EXPO is expected to be a major draw for international visitors and investors, showcasing the vibrant culture and business opportunities in Serbia and beyond.

Event Details

Date: October 14, 2026
Location: Westin Hotel, Kršnjavoga 1, Zagreb, Croatia

About EXPO 2027 Belgrade

Under the theme "Playing for Humanity: Sports and Music for All," EXPO 2027 will take place from May 15 to August 15, 2027. With more than 140 countries committed to participate, the event is anticipated to attract millions of visitors, making it an essential venue for business and cultural exchange.

Conclusion

The "Visit Serbia B2B Networking" event marks a significant step towards enhancing collaboration between Croatian and Serbian businesses. With EXPO 2027 on the horizon, stakeholders are optimistically looking to leverage the opportunities this exhibition will provide. This collaborative spirit not only strengthens ties but also paves the way for mutual growth in tourism and trade within the region.