Full Swing Unveils Cutting-Edge EMEA Showroom in the UK to Enhance Brand Visibility

Full Swing Launches EMEA Showroom in Wokingham, U.K.

In an ambitious move to solidify its presence in the European market, Full Swing, a leading innovator in sports technology, has officially opened its first EMEA showroom in Wokingham, United Kingdom. Located just west of London, this state-of-the-art facility aims to be a pivotal hub for golf enthusiasts across the region, which boasts nearly 20 million players.

A Hub for Golf Innovation

The new showroom spans over 5,500 square feet and is equipped with two Full Swing Widescreen simulators, two KIT Studios, and a dedicated podcast studio alongside modern office spaces. The facility will not be open to the general public; however, appointments can be arranged for individuals who wish to experience the latest offerings from Full Swing. Among the features is a Virtual Green, set to debut later in the year, ensuring that golfers can access cutting-edge technology designed to enhance their skills and enjoyment.

Jason Fierro, Chief Operating Officer of Full Swing, highlighted the importance of this new location: "Establishing a presence in the U.K. is a milestone for Full Swing as we continue to scale globally. This showroom will allow golfers, coaches, and professionals across EMEA to easily experience what sets Full Swing apart."

Responding to Golf’s Renaissance

Daryl Davis, Managing Director for Full Swing EMEA, remarked that the EMEA region is witnessing a resurgence in golf participation post-pandemic, leading to an increased demand for innovative technology that simplifies and enhances the golfing experience. "The simulator market is projected to double by 2030, and our showroom is perfectly positioned to showcase Full Swing's premium indoor simulation experience," he said.

With its innovative offerings, including the KIT Launch Monitor and a variety of simulators, Full Swing aims to meet the needs of all golfers—from beginners to seasoned professionals. The technology is not only for personal practice spaces but is also intended for elite golf academies and entertainment venues, making it highly versatile in its applications.

Strengthening Global Identity

The opening of the EMEA showroom in the U.K. reflects Full Swing's strategy to enhance its identity in conjunction with its existing operations in North America and Asia. By providing golfers access to high-quality technology and resources, the company is ensuring its products are within reach of players globally, pushing the boundaries of how golf is played and enjoyed today.

Full Swing is recognized not only as the Official Licensed Simulator of the PGA Tour but also as the Official Technology Partner of TGL presented by SoFi. Their portfolio includes an impressive range of products aimed at helping golfers improve while having fun. The acclaimed KIT Launch Monitor, for instance, is a powerful tool that combines key data with high-resolution video, further enhancing the indoor golfing experience.

Learn More

Fans of the sport and technology enthusiasts alike are encouraged to connect with Full Swing through their official website or on social media platforms to learn more about their innovative products and book appointments at the showroom.

For detailed insights and updates, visit Full Swing Golf or follow them on Instagram (@fullswingsimulators) and YouTube (@fullswinggolf). The commitment to deliver exceptional golfing experiences continues as Full Swing expands its footprint in the EMEA region and beyond, setting the standard for indoor golf technology worldwide.