#Paris #France #Shu Uemura #Paris Fashion Week #Caroline Hu

Shu Uemura at Paris Fashion Week

During Paris Fashion Week, renowned Japanese makeup artist brand, Shu Uemura, played a pivotal role at the backstage of the Caroline Hu SS26 collection presentation held on October 1, 2025. The show is notable for its vibrant mix of styles that harmoniously incorporated tulle and pastel colors. Uchiide, the International Artistic Director of Shu Uemura, utilized the artistry that the brand is known for to add texture and a modern edge to the collection, which embodies the theme of "destruction and romance."

Capturing Contrasts: A Makeup Concept

The makeup concept brought forth by Shu Uemura aimed to explore the duality of love and its power to create new beauty through their representation. The synergy of contrasting designs and textures elucidated this ephemeral yet robust fusion, showcasing the new possibilities in beauty that can arise from challenging conventional norms.

Two Distinctive Looks

The collection revealed two striking looks that pushed the boundaries of traditional beauty:

1. The first look featured emotional hues with red eye shadow delicately blended on the lower lid, giving a dramatic, yet soft effect that accentuated the eyes.

2. The second look stood out with a uniquely blurred checkered lip design, creating an impressive bold statement. The finishing touches applied by Shu Uemura makeup artists added life and a playful spirit to this enchanting collection, bringing every detail of the garments to the forefront.

Who is Caroline Hu?

Caroline Hu, the creative mind behind Reverie by Caroline Hú, established this women’s wear brand in May 2019. Based in Shanghai and New York, Hu draws inspiration from the romanticism present in daily life, continuously pursuing innovative designs that embody beauty in structure. Her aesthetic intertwines modern beauty ideals with exceptional craftsmanship, captivating onlookers' gazes and imaginations.

Hu's ongoing commitment to redefining freedom, independence, and consciousness in women’s fashion has earned her notable recognition. She holds a bachelor's degree from Central Saint Martins in London and a master’s from Parsons School of Design in New York. In 2019, she was a finalist for the LVMH Prize and became the inaugural recipient of the BoF China Prize. Moreover, Forbes China recognized her in their "30 Under 30" list, attesting to her influence in the industry. Her work is also part of the Costume Institute at the Metropolitan Museum of Art in New York.

About Uchiide

Uchiide, as the International Artistic Director of Shu Uemura, inherits a pioneering creative spirit that thrives within the brand. He continues to propose new forms, methods, and styles of beauty that are truly innovative. Noted for his involvement in various renowned collections, Uchiide has garnered acclaim from both domestic and international audiences.

As he puts it, "Shu Uemura is known for being the first internationally recognized makeup artist brand from Japan. Our diverse, unique products, rich color ranges, and professional makeup artistry all derive from a deeply rooted philosophy. Every action we take has purpose and logic, making our brand truly rich and inspiring."

Shu Uemura's Legacy

Founded in 1967, Shu Uemura has carved a niche in the makeup industry by blending makeup artistry with skincare. The founder, Shu Uemura, believed that beautiful makeup begins with beautiful skin. He revolutionized the concept of beauty by merging both aspects, a vision that continues to drive the brand today.

Currently, Shu Uemura still retains its original DNA, evolving to propose "personalized beauty" through an all-encompassing approach to forms, methods, and styles. Their flagship store, Shu Tokyo Makeup Box, and various department locations nationwide showcase an extensive range of offerings.

For further information, visit their official website Shu Uemura or follow them on social media at Twitter and Instagram.