Globo Upgrades to SRT Distribution Over Managed IP Infrastructure with Synamedia's Technology

Globo Transitions to SRT Distribution

In a groundbreaking move for the broadcasting industry, Globo, the largest commercial media group in Latin America, has officially transitioned its primary content distribution to Secure Reliable Transport (SRT). This advancement utilizes a fully IP-based managed backbone infrastructure efficiently powered by Synamedia's Quortex PowerVu and the virtualized Digital Content Manager (vDCM).

The Transition Explained

The shift towards an IP-centric model marks a significant leap in Globo's distribution strategy. The focus of this transition has been on adopting SRT as the transport protocol for their primary contribution and distribution channels. By fully embracing an IP-based distribution environment, Globo is poised to enhance operational flexibility while maintaining the high-quality viewing experience their audience has come to expect.

This transition was made possible through collaboration with Convergint, Synamedia's partner and lead systems integrator, responsible for both the delivery of the solution and its ongoing support. Quortex PowerVu plays a central role in this setup, allowing for centralized management of Globo's linear pay-TV service. With this technology, Globo can monitor endpoints proactively, manage configurations remotely, and utilize real-time operational dashboards. This ensures viewers receive the same high-quality experience they had with the previous distribution model.

Enhanced Infrastructure

The new architecture is built upon a distributed, managed IP backbone infrastructure that spans across Brazil, providing enhanced security and reliable transport capabilities. This setup is designed to ensure high availability, latency control, and overall resilience. Thanks to the adoption of SRT, Globo benefits from advanced packet recovery and selective retransmission mechanisms, which adapt dynamically to network conditions. This allows for consistent performance and signal integrity, even in challenging scenarios.

Furthermore, Synamedia introduced new software that boosts the capacity of Globo's PowerVu D9800 receivers, allowing for support of a greater number of video feeds. The introduction of the flexible, software-based vDCM acts as an IP gateway working seamlessly with SRT to reinforce a resilient distribution environment.

Partnership and Trust

Years of collaboration between Globo and Synamedia have established a solid foundation of trust. Globo's decision to transition to SRT was influenced by Synamedia's proven experience in handling large-scale IP transitions and their commitment to effective cross-team collaboration, which was essential for the successful execution of this project. Edward Allfrey, EVP of Video Network at Synamedia, noted, "The scale of this project with Quortex PowerVu at its core establishes that IP-based distribution has matured enough to now serve as the primary distribution platform, offering both reliability and image quality that modern audiences demand."

Looking Ahead

This innovative deployment reflects Globo's ongoing dedication to pushing boundaries in the broadcasting landscape and its commitment to delivering the highest standards of quality and reliability for its viewers. Synamedia will showcase its advanced distribution solutions at the upcoming NAB 2026 Show, set to take place from April 19-22 in Las Vegas, offering attendees the opportunity to experience these advancements firsthand.

In conclusion, Globo's transition to SRT as its primary content distribution method is not just a technological upgrade; it represents a pivotal moment for the media group as it continues to set standards for broadcast innovation in Latin America, ensuring stellar quality and reliability for its vast audience.