NFL FLAG-In-School Kicks Off 12th Year to Inspire Youth Through Football
The NFL Foundation, in collaboration with GENYOUth and NFL FLAG, marks the exciting start of the 12th year of the NFL FLAG-In-School program. This initiative aims to foster student engagement in one ofAmerica's most beloved sports—football. Beginning April 15, 2025, educators and community organizations have the chance to apply for complimentary NFL FLAG-In-School kits to complement their physical education curriculum for the upcoming school year, which spans from 2025 to 2026. This application window will close on May 13, 2025, so interested parties are encouraged to act quickly.
With the backing of the NFL Foundation’s renewed multi-year support, GENYOUth will distribute these NFL FLAG-In-School kits along with valuable digital resources annually until at least the 2027-2028 school year. This program is designed to ensure that all students, regardless of their background—including gender, ability, or skill level—can engage in physical activity, learn about nutrition, and enjoy sports. Since its inception in 2014, this remarkable initiative has provided over 40,000 kits to an estimated 17 million students, enabling them to partake in enjoyable and healthy physical activities during school hours and beyond.
The positive effects of NFL FLAG-In-School are particularly significant for female students. Schools have reported heightened engagement among girls, alongside the establishment of all-girls after-school flag football programs. There is a growing recognition of flag football as a varsity sport in high schools as the interest in this non-contact sport continues to rise.
In recent years, flag football has gained incredible traction across the United States, especially as it prepares to make its debut as an Olympic event at the 2028 Summer Games in Los Angeles. The NFL FLAG-In-School program is proud to contribute to this growing momentum, making the sport more accessible to a broader range of youth and budding athletes than ever before.
"With fewer than 25% of school-aged children meeting the daily recommended activity levels, the need for engaging and inclusive physical education programs has never been more critical," stated Ann Marie Krautheim, CEO of GENYOUth. Krautheim's comments highlight GENYOUth’s findings which suggest school-based physical education is a unique environment for youth to remain active. By making physical education more enjoyable and social, programs like NFL FLAG-In-School create opportunities for participation that can enrich student lives.
The partnership between the NFL Foundation and GENYOUth underscores the expressed necessity for programs that empower students and expand recreational opportunities for play. This dedication helps ensure children enjoy their time engaging in sports. Anna Isaacson, NFL Senior Vice President of Social Responsibility and a member of the GENYOUth Board, noted that easy access to quality school-based resources for physical activity is vital for the holistic development of youth.
NFL FLAG-In-School plays a pivotal role by introducing football to students in an inclusive, fun, and accessible manner. Stakeholders like Stephanie Kwok, Head of Flag Football at the NFL, express that the program not only encourages children to enjoy the sport but also sparks a passion for physical activity that could lead to continued engagement at various levels of play—including on varsity teams in high school, college events, and potentially even professional careers.
Additionally, Izell Reese, Executive Director of NFL FLAG, spoke positively about how the program nurtures essential skills among participants—fostering teamwork, leadership, and confidence. By working closely with GENYOUth and the NFL Foundation, NFL FLAG is expanding its influence across schools and communities, ensuring opportunities are created for every young person to thrive.
Individuals interested in applying for an NFL FLAG-In-School kit or accessing additional resources can find information at the official GENYOUth website. The NFL FLAG program also encourages community members to engage by locating or starting an NFL FLAG league in their area through their dedicated website. Follow @nflflag, @nflplay60, and @GENYOUthNow on social platforms for updates and to share positive experiences using hashtags like #PlayFootball and #Play60, showcasing the impact this program has on youth development across the country.
In conclusion, as the NFL continues to support youth engagement through the NFL FLAG-In-School program, it reinforces the essential values of health, teamwork, and social well-being, paving the way for a healthier generation of students who actively enjoy sports and physical activity.
With the backing of the NFL Foundation’s renewed multi-year support, GENYOUth will distribute these NFL FLAG-In-School kits along with valuable digital resources annually until at least the 2027-2028 school year. This program is designed to ensure that all students, regardless of their background—including gender, ability, or skill level—can engage in physical activity, learn about nutrition, and enjoy sports. Since its inception in 2014, this remarkable initiative has provided over 40,000 kits to an estimated 17 million students, enabling them to partake in enjoyable and healthy physical activities during school hours and beyond.
The positive effects of NFL FLAG-In-School are particularly significant for female students. Schools have reported heightened engagement among girls, alongside the establishment of all-girls after-school flag football programs. There is a growing recognition of flag football as a varsity sport in high schools as the interest in this non-contact sport continues to rise.
In recent years, flag football has gained incredible traction across the United States, especially as it prepares to make its debut as an Olympic event at the 2028 Summer Games in Los Angeles. The NFL FLAG-In-School program is proud to contribute to this growing momentum, making the sport more accessible to a broader range of youth and budding athletes than ever before.
"With fewer than 25% of school-aged children meeting the daily recommended activity levels, the need for engaging and inclusive physical education programs has never been more critical," stated Ann Marie Krautheim, CEO of GENYOUth. Krautheim's comments highlight GENYOUth’s findings which suggest school-based physical education is a unique environment for youth to remain active. By making physical education more enjoyable and social, programs like NFL FLAG-In-School create opportunities for participation that can enrich student lives.
The partnership between the NFL Foundation and GENYOUth underscores the expressed necessity for programs that empower students and expand recreational opportunities for play. This dedication helps ensure children enjoy their time engaging in sports. Anna Isaacson, NFL Senior Vice President of Social Responsibility and a member of the GENYOUth Board, noted that easy access to quality school-based resources for physical activity is vital for the holistic development of youth.
NFL FLAG-In-School plays a pivotal role by introducing football to students in an inclusive, fun, and accessible manner. Stakeholders like Stephanie Kwok, Head of Flag Football at the NFL, express that the program not only encourages children to enjoy the sport but also sparks a passion for physical activity that could lead to continued engagement at various levels of play—including on varsity teams in high school, college events, and potentially even professional careers.
Additionally, Izell Reese, Executive Director of NFL FLAG, spoke positively about how the program nurtures essential skills among participants—fostering teamwork, leadership, and confidence. By working closely with GENYOUth and the NFL Foundation, NFL FLAG is expanding its influence across schools and communities, ensuring opportunities are created for every young person to thrive.
Individuals interested in applying for an NFL FLAG-In-School kit or accessing additional resources can find information at the official GENYOUth website. The NFL FLAG program also encourages community members to engage by locating or starting an NFL FLAG league in their area through their dedicated website. Follow @nflflag, @nflplay60, and @GENYOUthNow on social platforms for updates and to share positive experiences using hashtags like #PlayFootball and #Play60, showcasing the impact this program has on youth development across the country.
In conclusion, as the NFL continues to support youth engagement through the NFL FLAG-In-School program, it reinforces the essential values of health, teamwork, and social well-being, paving the way for a healthier generation of students who actively enjoy sports and physical activity.
Topics Sports）
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