Nanaoka Hara Takes on Cooking Challenge in New Prima Ham TVCM Event

Challenge Accepted: Nanaoka Hara Takes on the 'Classic Stir-Fry' with Prima Ham

On April 13, 2023, Prima Ham Co., Ltd. hosted a promotional event marking the launch of their new TV commercial for the long-time favorite "Kakuun® Ajiabiki Pork". Welcoming the talented guest, Nanaoka Hara, the event focused on celebrating the brand's commitment to quality and taste, which has been their mission since 1931.

A Warm Welcome and the Reveal of the New CM

At the event's start, Chairman Naoto Chiba addressed attendees, highlighting the success of the Kakuun® line and the brand's ongoing endeavors to return to its roots. Chiba explained the strategic vision for enhancing customer loyalty and shared insights about the new commercial's creative direction. He emphasized the importance of maintaining a balance of affordability and trust in the product as they aim to reach more fans of Prima Ham. The new campaign will underscore the theme of "Two Aromas" to convey the essence of deliciousness derived from their pork products.

Following this introduction, the audience was treated to the premiere of the newly crafted television commercial titled "Kakurira no Kakuun-hen". After the screening, Hara made a delightful entrance alongside Prima Ham's beloved character, the "Arabiki Seijin" named Soprin, exclaiming, "I’m here to share the joyful aroma of Kakuun®!"

Sharing insights about the shooting, Hara expressed her excitement, saying, "The set was adorable, and I was thrilled to sing the background song myself! It was a wonderful atmosphere during filming!"

Conquering the Classic Stir-Fry

Subsequently, Hara participated in a cooking demonstration which showcased a popular recipe called "Classic Stir-Fry", promoted through the Prima Ham website. Although she confessed to being a novice in the kitchen, Hara was enthusiastic, exclaiming, "It’s so exciting to enjoy a delicious meal just by frying it in the morning! Even someone as clumsy as me can easily take this on. It would make a great picnic dish too!"

The Chairman evaluated her creation of "Classic Stir-Fry" amidst eager anticipation, and after a positive tasting, declared it a success. The audience erupted into applause, and Hara exclaimed in relief, "Oh, I’m so glad! I was quite nervous!" Chiba praised Hara's cooking, highlighting how grilling enhances the pork's flavor, making it even more delicious.

Hara Aims to Become a 'Kakuun Master'

Nanaoka Hara, who has long enjoyed Kakuun® since childhood, took on a quiz to earn the title of "Kakuun Master". The quiz began with a question about the number of spices used in Kakuun®, to which she confidently answered "eleven"—correctly highlighting why the product boasts its rich aroma.

When quizzed about the type of smoking wood used in the products, Hara confidently responded with "sakura", leaving her feeling accomplished. As the quiz continued with questions about the special day for Kakuun®, which she knew was on May 9, the event showcased Hara's extensive nostalgic knowledge of her favorite product. As she celebrated her success in answering every question correctly, she earned her "Kakuun Master" title.

Before the event concluded, Hara shared a heartfelt message, saying, "I’m thrilled to share the charm of Kakuun® Ajiabiki Pork, which I have loved since I was little. I hope everyone, existing fans and new ones alike, will enjoy it!" Her words resonated warmly with the audience, bringing the event to a jubilant close.

The Legacy of Prima Ham

Founded in 1931, Prima Ham Co., Ltd. is committed to delivering delicious and safe food products while fostering a healthy lifestyle for their customers. Their flagship product, the Kakuun® line, is celebrated for its eleven spices that create a distinctive aroma appreciated by many. Looking ahead, everyone anticipates exciting developments from this iconic company.

For more information about Prima Ham and their delectable products, visit their official website.