Discover the New Moomin Summer Collection: Daydreaming in Moominvalley Launching Summer 2026

Moomin's New Summer Collection: Daydreaming in Moominvalley

In 2026, the beloved Moomin gang returns with a brand-new series called 'Daydreaming in Moominvalley', set to capture the essence of summer bliss. The title represents a serene summer in Moominvalley, showcasing the characters as they engage in imaginative daydreams. Starting from July 2026, fans can get their hands on an array of new merchandise that embodies this theme, perfect for those dreaming of relaxed summer days.

What to Expect from the Collection

The new series portrays Moomintroll, Snufkin, and Little My in various whimsical scenarios, highlighting their personal adventures and dreams against a backdrop of bright and cheerful artwork. These designs will be featured across several exciting items that invite fans of all ages to embrace the Moomin spirit.

Featured Products

1. Mug (Daydreaming)
Price: 2,200 JPY (tax included)
Description: This beautifully designed mug showcases the daydreaming characters, making it a perfect gift option as it comes in Moomin-themed packaging. Available now through Yamaka Shoten.

2. Stick Bottle
Price: 1,980 JPY (tax included)
Description: A slim stainless steel bottle that easily fits into bags. With a capacity of 190ml, it's ideal for daily commutes or outings.

3. Long Can Badge
Price: 605 JPY (tax included)
Description: A long badge featuring character art from the new series, perfect for accessorizing bags or pouches.

4. Lunch Wrap
Price: 1,760 JPY (tax included)
Description: This functional lunch wrap not only keeps meals warm but is also easy to use regardless of lunch box size.

5. Moomin Day Special Noodle Set
Price: 1,512 JPY (tax included)
Description: A delightful five-color set of handmade noodles in a beautifully themed package designed for Moomin Day 2026.

6. Tarpaulin Flat Pouch (Daydreaming in Moominvalley)
Price: 1,980 JPY (tax included)
Description: A flat pouch made from waterproof tarpaulin material, great for organizing cosmetics and stationery.

7. Acrylic Keychain Set (Daydreaming in Moominvalley)
Price: 1,485 JPY (tax included)
Description: A unique keychain that combines different acrylic layers, enhancing its presence on any bag.

8. Gauze Mini Bag
Price: 2,750 JPY (tax included)
Description: A double-layer gauze mini bag depicting the characters lost in thought. It’s reversible, offering two designs in one!

9. Triple Gauze Handkerchief
Price: 715 JPY (tax included)
Description: Adorned with artwork from the series, it's both practical and stylish for everyday use.

10. Dreamy Moomin Brooch Pendant
Price: 30,800 JPY (tax included)
Description: A stunning brooch that can also be worn as a pendant, featuring aquamarine and white topaz.

Special Campaigns and Events

In celebration of the launch, there will also be special promotional campaigns, including a limited-edition tote bag event. Kicking off on July 1, customers who meet the purchase conditions at specific retail outlets will receive a beautifully designed tote featuring Moomin artwork.

Additionally, mark your calendar for Moomin Day, celebrated on August 9 with a special event inspired by Tove Jansson's works. Expect guest readings and performances alongside the excitement of new product unveilings.

Fans can keep an eye on the Moomin official website and Moomin Day special page for updates on events and product releases. This enchanting series promises to deliver fun, adventure, and a touch of nostalgia for all Moomin lovers!

For further details, visit the official Moomin site or follow them on social media.