#Japan #Tokyo #ABITOKYO #S Holdings #KSKINNY

S Holdings Forms Exclusive Partnership with KSKINNY

In a strategic move to amplify its market presence and enhance customer experience, S Holdings, headquartered in Shinagawa, Tokyo, has signed an exclusive live commerce sales agreement with KSKINNY, a premium body care brand from South Korea. This collaboration aims to position ABITOKYO, the apparel brand operated by S Holdings, as the sole authorized partner for KSKINNY's live commerce in Japan. It's an opportunity that is expected to accelerate brand recognition and sales within the Japanese market.

About KSKINNY

KSKINNY is renowned for blending dermatological science and innovative technology to provide professional-level body care solutions in the comfort of your home. This South Korean beauty brand specializes in functional cosmetics that incorporate medical approaches, having earned global accolades, including a gold medal at the International Invention & Innovation Technology Exhibition (ITEX23). The brand focuses on developing products backed by clinical testing, ensuring that modern consumers can achieve tangible results from their daily care routines.

Visit KSKINNY’s official site

Goals of the Partnership

The partnership aims to maximize brand value and foster trust among consumers by consolidating KSKINNY's presence in Japan's live commerce landscape through ABITOKYO. Some of the key benefits include:

• - Deep Understanding through Interactive Communication: Leveraging the unique features of live commerce, the collaboration enables real-time engagement with viewers. By addressing questions on the spot and educating about product mechanisms and optimal self-care methods, the partnership aims to cultivate a trusting and satisfying purchase experience.

• - Establishment of a Secure Supply Route: By consolidating communication channels, the partnership ensures quality control and provides consumers with a reliable source to obtain genuine products. This initiative is expected to effectively combat counterfeit goods, establishing a safe shopping environment for consumers.

• - Rapid Feedback Mechanism: Real-time insights from viewers during live sessions can be directly integrated into product offerings and service improvements, ensuring consumer needs are promptly addressed.

S-LIVE JAPAN: The Live Commerce Specialist

S Holdings also operates S-LIVE JAPAN, a specialized production in live commerce. It houses live commerce influencers active primarily on TikTok and manages several channels, including the popular 'Enyan Channel'. Recognized as a TikTok Creator Agency Partner (CAP), S-LIVE JAPAN fosters partnerships between creators and brands, facilitating promotional and collaborative initiatives on the platform.

Explore S-LIVE JAPAN on TikTok

The Enyan Channel

The Enyan Channel is among Japan's leading live commerce platforms, showcasing a diverse range from beauty and Korean cosmetics to health food and its in-house apparel brand, ABITOKYO. Recently, it has launched a 'Regional Revitalization Project' in collaboration with local governments and businesses across Japan, featuring specialties from regions such as Miyagi, Mie, and Hokkaido. This initiative aims to directly communicate the charm of local products, achieving impressive sales figures and setting a new model for regional revitalization through live commerce.

Check out the Enyan Channel on TikTok

Company Overview

• - Company Name: S Holdings Co., Ltd.
• - Headquarters: 3-5-11, Kamioosaki, Shinagawa, Tokyo, MEGURO VILLA GARDEN 4F
• - CEO: Eien Shitani
• - Established: May 14, 2012
• - Capital: ¥50 million
• - Business Divisions: Live commerce, influencer training, brand development, apparel, AI and IT systems

Visit S Holdings' official site

For media inquiries related to interviews or coverage of live commerce events, please contact the PR department.