Hagerty Strengthens Marketing Team with New CMO and SVP Appointments
Hagerty, a prominent player in the driving enthusiast market, has made headlines with the recent appointments of Marc Burns as its new Chief Marketing Officer (CMO) and Matt Teshera as Senior Vice President (SVP) of Marketing. This strategic move aims to not only enhance the brand’s visibility but also to strengthen relationships with their extensive member base of automotive enthusiasts.
Promotion of Marc Burns
Marc Burns, who joined Hagerty last year, has been promoted to CMO, where his primary focus will be on cultivating new relationships and deepening existing ones within the community of Hagerty members. His mission will also be to elevate brand awareness and provide a cohesive experience across the various services that the company offers. Burns will spearhead impactful marketing initiatives that reflect the passions and interests of driving enthusiasts, capitalizing on the unique position that Hagerty holds in the market.
As the CMO, Burns has made noticeable changes since stepping into his role, improving the effectiveness of the company's marketing strategies to align with the core values of their community. "With our driving enthusiast members right at the center of all we do, these are critical appointments," states McKeel Hagerty, CEO and Chairman of the company. He emphasizes the importance of focusing on the needs and desires of Hagerty's members to drive actionable results in the market.
Appointment of Matt Teshera
Joining Burns in this newly created role is Matt Teshera, who previously held the position of Vice President of Consumer Acquisition and Growth at AT&T. Teshera brings a wealth of experience and a fresh perspective to the team. As SVP of Marketing, his responsibilities will involve developing marketing strategies that enhance membership value and loyalty. He aims to create a tiered membership structure that redefines the experience for customers, thereby boosting satisfaction and loyalty over time.
Teshera's background includes over 17 years of experience in various roles within the marketing domain, particularly in consumer-focused strategies. His understanding of integrated marketing execution will be pivotal in helping Hagerty to evolve its membership ecosystem. "Hagerty has built something rare - a brand powered by passion and authenticity," Teshera remarks. He believes that, under his guidance, the marketing efforts will integrate seamlessly to provide enhanced value for members while driving the business forward.
Future Prospects
The combination of Burns's promotion and Teshera's appointment indicates Hagerty's commitment to further developing its brand and expanding its reach in the automotive community. The company is especially well-positioned in a niche market, as it currently protects approximately 2.7 million vehicles and promotes events and engaging content, making it easier for automotive enthusiasts to connect and celebrate their passion for driving.
Hagerty also emphasizes its innovative insurance products, live and digital auctions, and media engagement as part of its multifaceted approach to serving its members and the broader community of car enthusiasts. By refining its marketing strategies and focusing on deepening its engagement with members, Hagerty looks to solidify its position as a leader in the automotive enthusiast market.
As the company moves forward under this strengthened marketing leadership, members can anticipate a more tailored experience that aligns with their interests while further building the Hagerty community around the joy of driving.
For further updates on Hagerty and its evolving strategies, visit Hagerty’s website or check out their news section.
Promotion of Marc Burns
Marc Burns, who joined Hagerty last year, has been promoted to CMO, where his primary focus will be on cultivating new relationships and deepening existing ones within the community of Hagerty members. His mission will also be to elevate brand awareness and provide a cohesive experience across the various services that the company offers. Burns will spearhead impactful marketing initiatives that reflect the passions and interests of driving enthusiasts, capitalizing on the unique position that Hagerty holds in the market.
As the CMO, Burns has made noticeable changes since stepping into his role, improving the effectiveness of the company's marketing strategies to align with the core values of their community. "With our driving enthusiast members right at the center of all we do, these are critical appointments," states McKeel Hagerty, CEO and Chairman of the company. He emphasizes the importance of focusing on the needs and desires of Hagerty's members to drive actionable results in the market.
Appointment of Matt Teshera
Joining Burns in this newly created role is Matt Teshera, who previously held the position of Vice President of Consumer Acquisition and Growth at AT&T. Teshera brings a wealth of experience and a fresh perspective to the team. As SVP of Marketing, his responsibilities will involve developing marketing strategies that enhance membership value and loyalty. He aims to create a tiered membership structure that redefines the experience for customers, thereby boosting satisfaction and loyalty over time.
Teshera's background includes over 17 years of experience in various roles within the marketing domain, particularly in consumer-focused strategies. His understanding of integrated marketing execution will be pivotal in helping Hagerty to evolve its membership ecosystem. "Hagerty has built something rare - a brand powered by passion and authenticity," Teshera remarks. He believes that, under his guidance, the marketing efforts will integrate seamlessly to provide enhanced value for members while driving the business forward.
Future Prospects
The combination of Burns's promotion and Teshera's appointment indicates Hagerty's commitment to further developing its brand and expanding its reach in the automotive community. The company is especially well-positioned in a niche market, as it currently protects approximately 2.7 million vehicles and promotes events and engaging content, making it easier for automotive enthusiasts to connect and celebrate their passion for driving.
Hagerty also emphasizes its innovative insurance products, live and digital auctions, and media engagement as part of its multifaceted approach to serving its members and the broader community of car enthusiasts. By refining its marketing strategies and focusing on deepening its engagement with members, Hagerty looks to solidify its position as a leader in the automotive enthusiast market.
As the company moves forward under this strengthened marketing leadership, members can anticipate a more tailored experience that aligns with their interests while further building the Hagerty community around the joy of driving.
For further updates on Hagerty and its evolving strategies, visit Hagerty’s website or check out their news section.
Topics Consumer Products & Retail）
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