Experience the Ultimate Summer with Monster Energy at LuckyFes' 26!

Get ready for an exhilarating summer experience as Monster Energy invites you to participate in their latest campaign, designed to celebrate the vibrant music festival scene in Japan. From June 15 to July 24, 2026, you can join the 'Let’s Go to LuckyFes' 26' campaign for a chance to win exciting prizes, including pair tickets for the sought-after LuckyFes' 26 music festival! This festival, organized in partnership with LuckyFM Ibaraki Broadcasting and BARKS, promises to be an unforgettable event, marking its fifth anniversary this year.

LuckyFes' Background

LuckyFes has quickly established itself as one of Japan's premier outdoor music festivals, attracting over 80,000 attendees across three days in the previous year alone. Set in the picturesque Hitachi Seaside Park in Ibaraki Prefecture, the festival features incredible live performances from a mix of emerging talents and legendary artists. It’s a place to create unforgettable memories with friends while enjoying live music under a clear blue sky. This year, the festival will expand to a four-day event, further solidifying its status in the Japanese music scene.

Campaign Details

To participate in the 'Let’s Go to LuckyFes' 26' campaign, simply purchase Monster Energy products at selected Kasumi stores. After buying the required number of products, capture the receipt and upload it on the campaign website to enter.

- Purchase 7 Monster Energy drinks for a chance to win pair tickets (20 pairs, 40 tickets total - 5 pairs per day).
- Buy 2 cans to enter the draw for a stylish Monster Energy body bag (20 winners).
- Purchasing 1 can allows you to enter to win a Kasumi gift card worth 2,000 yen (100 winners).

In addition, if you buy 2 cans simultaneously at the store, you can instantly receive a Monster Energy can badge, limited to the first 20 customers at each location!

Thrilling Performers Await

This year's festival lineup features a diverse array of artists from various generations and genres. With four consecutive days of thrilling music, attendees can expect to dive into an atmosphere filled with unparalleled excitement and enthusiasm. Don't miss your chance to grab the must-have tickets for this year's festival!

Campaign Schedule

- Campaign Name: Let’s Go to LuckyFes' 26
- Campaign Period: June 15, 2026 - July 24, 2026
- Participating Stores: Kasumi
- How to Enter: Purchase the required number of Monster products at participating stores, capture the receipt, and upload it to the campaign site: Campaign Site
- Eligible Products: All Monster products

Event Details:

- Festival Dates: August 8 (Sat), 9 (Sun), 10 (Mon), 11 (Tue, Holiday), 2026
- Venue: Hitachi Seaside Park, Ibaraki
- Event URL: LuckyFes

Daily Lineups:

- Day 1 (August 8): Nanase Aikawa, New School Leaders, KANA-BOON, and more!
- Day 2 (August 9): ILLIT, NiziU, BABYMETAL, and more!
- Day 3 (August 10): Juice=Juice, FLOW, and more!
- Day 4 (August 11): ALI, Dragon Ash, and many more artists!

Conclusion

Don’t miss the opportunity to make the most of your summer with Monster Energy! Join the campaign, attend LuckyFes' 26, and experience the ultimate thrill of music, friends, and unforgettable summer moments. Grab your drinks, join in the fun, and get ready for one of the best summers yet!