#San Jose #Costa Rica #Agricultural Products #The Natural Choice

Bringing Taste of Costa Rica to Europe

In an exciting new initiative, the country brand essential COSTA RICA is introducing fresh agricultural products from Costa Rica to millions of consumers across Europe. Launched under the banner of 'The Natural Choice', this multi-channel campaign aims to promote the country’s unique produce, including bananas, pineapples, coffee, and cassava, primarily targeting markets in the United Kingdom, Germany, and Spain.

The campaign leverages Amazon Ads channels including Prime Video, Fire TV, and Alexa, complemented by a strong presence in physical stores through over 240 in-store tasting events. These tastings are designed to help consumers experience the freshness and quality that Costa Rican agriculture has to offer.

Engagement Through Creativity and Culture

The essence of this campaign is to connect with consumers during their shopping and entertainment experiences. Using engaging video content, recipe sharing, and interactive tasting events, essential COSTA RICA aims to invite consumers to discover how Costa Rican products can be integrated into their everyday meals. With themes like 'From our land to your table' and 'The natural choice for modern living', the initiative encourages easy-to-prepare recipes curated by local chefs from the respective markets, fostering a deeper cultural connection.

Innovative Marketing Strategy

This campaign is not merely an advertisement; it is a comprehensive strategy designed to seamlessly blend into consumers' daily lives. Adriana Acosta, the director of essential COSTA RICA, explains that this strategy is all about innovation and natural integration. Utilizing Amazon's advanced advertising tools, consumers can find inspiration for their meals, whether they are watching recipes on Fire TV, using Alexa to cook, or unpacking their groceries at home. The campaign represents a significant effort to position the agricultural sector of Costa Rica prominently on international platforms.

Positive Impact on Exports

The timing of this campaign coincides with growing international interest in sustainable and traceable food sources. Recent data from the Trade Investment Promotion Agency of Costa Rica (PROCOMER) illustrates a remarkable 23.6% increase in exports of green coffee, pineapples, bananas, and cassava to Europe during the first quarter of 2026 compared to the same period in the previous year. This positive trend signals a burgeoning appreciation among European consumers for high-quality products sourced from Costa Rica.

Community Activations

To bring the essence of Costa Rica even closer to consumers, the campaign includes tactile experiences through in-store activations. In France, 120 tasting events focusing on Costa Rican pineapple and cassava are being held in major supermarkets, while in Germany, 120 fresh pineapple tasting sessions are taking place across selected locations. These experiences serve to enhance brand visibility and solidify the reputation of Costa Rican produce in European markets.

A Nourishing Future

Launching on June 22, 2026, 'The Natural Choice' campaign not only aims to promote Costa Rican agricultural exports but also seeks to reinforce the country's identity as a purveyor of sustainable and fresh produce. As the initiative progresses, it reflects the broader strategy of diversifying agricultural exports to meet rising demand in European markets, aiming for more robust economic ties and a profound understanding of Costa Rican culture through its culinary offerings.

In conclusion, essential COSTA RICA's endeavor serves as a bridge connecting European consumers to the bountiful produce of Costa Rica, celebrating both the land's natural resources and the artistry of local culinary traditions, paving the way for a fruitful relationship that benefits all parties involved.