James Chen Presents AI-Driven Innovations for Growth at UBBF 2025
On October 16, 2025, the 11th edition of the Ultra-Broadband Forum (UBBF) took place in Paris, showcasing cutting-edge developments in AI-powered ultra-broadband solutions. James Chen, the president of Huawei’s Carrier Business Division, took center stage during the keynote session to discuss innovative practices forged in partnership with telecom operators that could inspire new business growth through AI.
In his speech titled 'Triple Jump to AI UBB: Inspiration for Business Growth,' Chen emphasized the transformative journey that operators embark upon by integrating AI into their frameworks. He articulated how these advancements allow for significant leaps in three critical dimensions: depth, breadth, and height.
One of the first leaps mentioned focused on deepening operators’ revenue models from purely bandwidth-based monetization to an emphasis on enhancing user experiences. By leveraging AI alongside their networks, operators can pinpoint areas for improvement, ensuring that essential applications like cloud gaming and live 4K streaming yield optimal user satisfaction. For example, a leading operator in Thailand has embraced Huawei’s AI WAN solution, enabling them to implement application-level experience safeguards. As a result, users enjoy smoother gaming experiences, prompting a marked increase in the operator's average revenue per user (ARPU).
The second leap is figuratively widening the business horizon. With over a billion home gateways across the global network market, operators have a strategic edge as they transition from providing mere connectivity to becoming full-fledged smart home service providers. Huawei recently introduced the AI Homehub, a new domestic gateway, which has successfully enabled one operator to enhance its ARPU from home services by an impressive 60%.
For small and medium-sized enterprises (SMEs), operators can deploy FTTO (Fiber to the Office) solutions, creating a unified management platform that offers standardized digital and intelligent services, including video and IoT functionalities—critical components for facilitating smarter transformations. Huawei has rolled out FTTO solutions that three major Chinese operators are already using to serve over two million FTTO users seamlessly.
The final leap entails transforming operations and maintenance from being task-driven to achieving smart operational paradigms. Operators can utilize a level 4 network autonomy to shift toward smarter networks. An exemplary case involves Huawei's collaboration with MasOrange in Spain, where they established Europe’s first autonomous IP network of this caliber. Utilizing the iMaster NCE technology drastically reduces the average repair time (MTTR), ultimately boosting user satisfaction.
In concluding his presentation, Chen reiterated that AI UBB is still in its nascent stages. He expressed eagerness for collaboration with industry partners and operators to foster ongoing innovations. The overarching goal for Huawei remains to empower operators to thrive in the AI era by monetizing experiences, navigating new growth trajectories, and reducing operational costs effectively.
This trajectory of growth and innovation in ultra-broadband supported by AI not only sets the stage for the future of telecommunications but also opens up unprecedented opportunities for new business models across numerous sectors. The continued evolution of these technologies will undoubtedly play a key role in shaping the digital landscape of tomorrow.
In his speech titled 'Triple Jump to AI UBB: Inspiration for Business Growth,' Chen emphasized the transformative journey that operators embark upon by integrating AI into their frameworks. He articulated how these advancements allow for significant leaps in three critical dimensions: depth, breadth, and height.
Jumping Deeper: From Bandwidth Monetization to Experience Monetization
One of the first leaps mentioned focused on deepening operators’ revenue models from purely bandwidth-based monetization to an emphasis on enhancing user experiences. By leveraging AI alongside their networks, operators can pinpoint areas for improvement, ensuring that essential applications like cloud gaming and live 4K streaming yield optimal user satisfaction. For example, a leading operator in Thailand has embraced Huawei’s AI WAN solution, enabling them to implement application-level experience safeguards. As a result, users enjoy smoother gaming experiences, prompting a marked increase in the operator's average revenue per user (ARPU).
Jumping Wider: Expanding into Digital Intelligence and Computing Services
The second leap is figuratively widening the business horizon. With over a billion home gateways across the global network market, operators have a strategic edge as they transition from providing mere connectivity to becoming full-fledged smart home service providers. Huawei recently introduced the AI Homehub, a new domestic gateway, which has successfully enabled one operator to enhance its ARPU from home services by an impressive 60%.
For small and medium-sized enterprises (SMEs), operators can deploy FTTO (Fiber to the Office) solutions, creating a unified management platform that offers standardized digital and intelligent services, including video and IoT functionalities—critical components for facilitating smarter transformations. Huawei has rolled out FTTO solutions that three major Chinese operators are already using to serve over two million FTTO users seamlessly.
Jumping Higher: Moving Towards Intelligent Network Operations
The final leap entails transforming operations and maintenance from being task-driven to achieving smart operational paradigms. Operators can utilize a level 4 network autonomy to shift toward smarter networks. An exemplary case involves Huawei's collaboration with MasOrange in Spain, where they established Europe’s first autonomous IP network of this caliber. Utilizing the iMaster NCE technology drastically reduces the average repair time (MTTR), ultimately boosting user satisfaction.
In concluding his presentation, Chen reiterated that AI UBB is still in its nascent stages. He expressed eagerness for collaboration with industry partners and operators to foster ongoing innovations. The overarching goal for Huawei remains to empower operators to thrive in the AI era by monetizing experiences, navigating new growth trajectories, and reducing operational costs effectively.
This trajectory of growth and innovation in ultra-broadband supported by AI not only sets the stage for the future of telecommunications but also opens up unprecedented opportunities for new business models across numerous sectors. The continued evolution of these technologies will undoubtedly play a key role in shaping the digital landscape of tomorrow.
Topics Telecommunications）
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