#Japan #Tokyo #Craft Beer #Omotesando Craft #Always Flowers

Omotesando Craft Beer Festival: Autumn Celebration 2025

The Omotesando Craft Beer Festival was held on the rooftop of Tokyu Plaza Omotesando Harajuku at "Omohara no Mori," organized by All CRAFT JAPAN. This event embodied the theme of "the power of connections" promoted by Omotesando Craft, bringing together the community, people, and content for a special autumn day.

Despite concerns about the weather, the festival was a resounding success, quickly filling the venue with smiles and cheers from approximately 400 attendees, creating a lively atmosphere in the rooftop garden.

The Essence Behind the Festival

The Omotesando Craft events are deeply rooted in three significant ideals:
1. Connections with the Community: Collaborating with diverse shops and restaurants in Omotesando to showcase new attractions in the area.
2. Connections among People: Fostering warm interactions between attendees and staff.
3. Connections with Content: Offering unforgettable experiences through craft beer, yoga, fashion, and sweets.

With this concept in mind, the venue welcomed a variety of stores and content providers.

Craft Beer Unites People and the City

The highlight of the day was the Omotesando Craft, proudly serving three types of craft beers on draft: Pale Ale, IPA, and White Ale.

• - Pale Ale: A refreshing brew with a perfect balance of malt richness and hop aroma.
• - IPA: Known for its citrusy hop scent and robust bitterness, popular among craft beer enthusiasts.
• - White Ale: Characterized by its gentle wheat flavor, ideal for relaxing moments.

Many enjoyed tasting different varieties, with participants commenting, "It took until the third cup to discover my favorite!"

Yoga Meets Beer: A New Connection

At 5 PM, a yoga event led by instructor Sone took place, where participants enjoyed deep breaths in an open rooftop setting with a craft beer in hand.
Attendees were seen unwinding, engaging in yoga while sipping beer, experiencing the soothing autumn air and comforting breeze. This unique format naturally sparked conversations among first-time acquaintances—truly a signature feature of the festival.

Floral Elegance by Always Flowers

Adding a touch of gentleness to one corner of the venue were the vibrant displays from Always Flowers. Seasonal flowers attracted many who strolled in to pick their favorite bloom.

Always Flowers is a flower shop by designer KURUMI, with a physical store in Yoga and an online shop delivering original gifts nationwide. They offer items that enhance special moments, like flower bags and vases. For more, visit always-flowers.net.

Sweet Delights from Tamakuhen

The event also featured a popular stall from Tamakuhen, known for its Baumkuchen. The soft, sweet cake pairs excellently with beer, leading to many attendees discovering that sweet treats and beer form a delightful combination.

Tamakuhen: Located in Futakotamagawa, this café specializes in gluten-free cakes, breads, and Instagram-worthy sweets prepared with health-conscious ingredients. Check them out at tamcafe.jp.

Wagyu Burger Meets Craft Beer

For those looking for hearty options, the Wagyu Burger from HIROKIYA was a hit. The juicy meat paired perfectly with fluffy buns, and attendees were seen smiling widely, exclaiming, "This is ridiculously delicious!" Explore their offerings on Instagram.

Autumn Atmosphere and Human Connections

The festival centered around three key connections: community, people, and content, creating numerous smiles and new encounters. Participants relaxed through yoga, appreciated flowers, browsed apparel, and toasted with delicious food and beer.

Throughout the day, attendees enjoyed changing scenery as daylight faded, illustrating how the festival's laid-back vibe resonated perfectly with Omotesando's atmosphere—a celebration tailored for individual enjoyment.

Event Details

• - Name: Omotesando Craft Beer Festival – Autumn Festival
• - Date: October 13, 2025 (Monday, Public Holiday) from 11:30 AM to 7:00 PM
• - Location: 6th Floor "Omohara no Mori", Tokyu Plaza Omotesando Harajuku
• - Entry Fee: 500 yen
• - More Info: Event Link

Many participants expressed enjoying unexpected encounters with fellow attendees, toasting and establishing friendships throughout the day. This festival clearly showcased the unique blend of Omotesando's ambiance and human connections, enhancing the enjoyment of craft beer. The considerable support from local businesses and community was palpably felt, and we anticipate delivering more events that celebrate such "connections" in the future.

About Omotesando Craft

Omotesando Craft was established to invigorate Japan through craft beer while promoting connections among people and creating new experiences. Currently, we offer three types of beer: Pale Ale, IPA, and White Ale.

Achievements: In October 2024, we participated in the GOOD LIFE Fair by Asahi Shimbun at Tokyo Big Sight. The third Omotesando Craft Beer Festival in December 2024 attracted 100 visitors in Omotesando BENE. We were featured in the community FM program "Shibuya no Subako" in February 2025 and received mentions in Harajuku Omotesando’s local media in June 2025. Following that, we were also featured in another community FM program, "Urahara Project" in July 2025.

For more details on Omotesando Craft and purchases, visit omotesando-craft.7colors-group.com.