RKD Group Appoints Lori Collins as New Executive Vice President, Enhancing Leadership in Fundraising Solutions

RKD Group Welcomes Lori Collins as Executive Vice President

RKD Group, a prominent force in North America's marketing and fundraising landscape for nonprofits, has announced the appointment of Lori Collins as its new Executive Vice President. With an impressive background in data sciences and nonprofit fundraising, Collins is poised to lead the company’s initiative focused on giving sciences, which encompasses a wide range of services including research, audience planning, and advanced analytics.

Lori Collins comes to RKD Group with extensive experience in forming high-performing teams that utilize the power of data to inform strategic decisions, ultimately enhancing the growth and effectiveness of nonprofits. As remarked by Tim Kersten, RKD Group's Chairman and CEO, the addition of Collins highlights the company's commitment to providing cutting-edge solutions that are essential in today's challenging fundraising climate where advanced data analytics are mandatory for success.

"Lori is a well-respected leader in our industry, known for her expertise both as a theorist and a practitioner in fundraising intelligence. We are excited to have her on board to strengthen our analytical capabilities further," Kersten stated.

In her new role, Collins will oversee a multifaceted team responsible for critical areas such as research into giving trends, donor motivations, and innovative modeling strategies. Her responsibilities will also include integrating artificial intelligence and machine learning solutions into RKD's offerings, which is expected to significantly enhance the firm's capability to meet the evolving demands of nonprofit organizations.

Collins expressed her enthusiasm about joining RKD Group, stating, "I am thrilled to be part of such a dynamic team. Our clients count on us to deliver innovative applied insights ranging from understanding donor behavior to implementing advanced segmentation strategies. Together, we aim to push the envelope on what is achievable in the realm of nonprofit marketing and fundraising, ensuring sustainable growth for those we serve."

The news of Collins’ appointment comes as RKD Group continues to expand its roster of services, aiming to foster long-term relationships with donors and maximize return on investment for nonprofit clients. This leadership change is indicative of RKD Group's strategy to leverage technology and data science effectively to support the growth objectives of the organizations they partner with.

Founded over fifty years ago, RKD Group has established itself as a leader in providing strategic and creative marketing solutions, blending traditional fundraising techniques with modern data science to drive revenue growth for hundreds of nonprofit organizations across the continent. With Lori Collins enhancing their leadership team, RKD Group is poised to further its impact in the nonprofit sector, ensuring that they remain at the forefront of innovation in fundraising and marketing solutions.

For further information about RKD Group and their offerings, you can visit their official website at RKDGroup.com.