#Japan #Bunkyo #Sake Culture #terra magazine #PLANA

Exploring the Essence of Sake Culture in Japan: Terra Vol.07

On May 29, 2026, at 10:00 AM, plana Co., Ltd., based in Bunkyo City, Tokyo, will kick off crowdfunding for the 7th edition of its independent magazine, Terra. This latest issue, themed 'iki' (いき), continues the magazine's mission to document and celebrate the rich, intricate culture surrounding Japanese sake.

A Journey Together with Readers

Since its inception in 2021, Terra has embodied the ethos of 'There are people behind every drink.' This magazine serves as a vital record of contemporary Japanese sake culture, showcasing not just the beverages themselves, but the stories and sentiments of the artisans and businesses that create and serve them. Terra is unique in that it has always been shaped together with its community of supporters through crowdfunding; this will be the fourth such campaign. Each edition serves as a vital connection that brings the magazine directly to its readers.


Group photo of editions one to six

The Theme of Issue 07: 'Iki'

The latest issue embraces 'iki,' which represents a sense of understated elegance and thoughtfulness in Japanese culture. It explores the relationships and mannerisms that reflect care and consideration—the nuances of Japanese aesthetics that are often inexpressible yet fundamentally present in the culture surrounding sake. In a world increasingly driven by mass consumption, there arises a risk of losing values that cannot be quantified solely by efficiency or price. Terra aims to step back from the frenetic pace of consumption trends to carefully record the warmth and vitality of human experiences and cultural legacies.


Visual representation of the concept 'iki'

Nurturing Culture with Reader Participation

In this crowdfunding effort, Terra is committed to remaining independent from sponsors and actively involving its readers in shaping the magazine. Here are some of the unique rewards that backers can expect:

• - Early Access to Terra Vol.07: Be among the first to receive the latest edition.
• - Limited Editorial Postscript: Insightful commentary and behind-the-scenes information about the creation of Vol.07.
• - Secret Cultural Experience Event: An exclusive opportunity to immerse yourself in Japanese sake culture.
• - Online Editorial Meeting Access: Join in the discussions and decision-making processes of the upcoming issue.

These offerings highlight Terra's philosophy of cultivating culture collaboratively with its readers, ensuring that the essence of Japanese sake remains well-documented and celebrated.


Imagery depicting the enjoyment of sake culture

Crowdfunding Details

• - Funding Period: May 29, 2026, 10:00 AM to August 3, 2026, 11:59 PM
• - Platform: MOTION GALLERY
• - Access upon publication: Crowdfunding link (available from May 29, 10:00 AM)

About Terra

Launched in 2021, Terra is an independent magazine dedicated to conveying the tales of individuals who shape Japan's sake culture. From distillers to restaurants, it interviews and edits narratives from every corner of the nation. This publication is curated around selected restaurants, bars, and liquor stores known for their connection to Japan's vibrant food and beverage scene.


Group photo related to the theme 'iki'

Company Background

plana Co., Ltd.
Founded in February 2022, Plana operates with the goal of creating a more equitable society through creative avenues. The company focuses on photography, videography, writing, editing, and delivering values that are yet to be articulated.

• - CEO: Yuki Oshima
• - URL: plana.ltd
• - Address: 4-6-12 Yushima, Bunkyo City, Tokyo, B-217, Yushima Hi Town
• - Services: Branding, PR support, content creation, design, and media development.