Steam Revenue Analysis: The Impact of In-Store Videos on Game Sales in 2025

In August and September of 2025, Meilabo Corporation, based in Tokyo and known for experts in video production and advertising within the gaming industry, conducted a detailed analysis of in-store videos associated with top-selling games on Steam. The findings reveal some fascinating trends that underline the importance of video content in game marketing strategies.

Overview of the Research

The report titled "2025 Steam Sales Analysis: In-Store Video Examination" presents a comprehensive look at how in-store videos influence game sales. The research focuses on the top 97 titles from 2024's annual best-selling games within the Steam platform. Notably, the study excluded "Wallpaper Engine" as it is categorized as a creative tool rather than a game.

Key Findings:

1. Increasing Use of Videos: A remarkable trend observed is that none of the top-selling games on Steam lack an in-store video. This points to an increasing recognition of the role that video plays in attracting potential players. It’s worth noting that for the first time, games exhibiting two or more videos right in the first view section have increased by 6.9% from last year’s figure of 74%.

2. Video Length Trends: The median length of videos utilized by the surveyed titles was 1 minute and 37 seconds. This year, the proportion of videos shorter than 30 seconds dropped significantly to just 7.4%, indicating a shift towards longer, more engaging content as the gaming market matures.

3. Call-to-Action Implementation: An essential feature in video marketing is the call-to-action (CTA), with an impressive 76.5% of the top games incorporating phrases like "Play Now" or "Download Now". Interestingly, analysis showed that the highest-ranking platinum games had the lowest CTA rates, revealing a potential area for improvement in their marketing strategies.

4. Silent Videos: In alignment with best practices, 98.1% of the analyzed videos were designed to be understood without sound. This is crucial, as many users may watch videos in environments where audio is not available or suitable.

5. Genre Analysis: The examination of 22 different game genres revealed that 19 of them predominantly employed "worldview representation" as their main appeal point. This shows a clear preference among developers to highlight the immersive aspects of their game world.

These findings are just a snippet of the insights provided in the full report, which also includes detailed breakdowns by genre and other correlations.

Takeaways

As seen from the data, integrating videos into the marketing strategy on platforms like Steam is no longer optional but a necessity. This comprehensive analysis emphasizes how vital in-store videos are in communicating the game's essence and allure to potential customers. With an increasingly competitive landscape, developers must refine their video production techniques to engage players more effectively.

The full report is available for free download, providing gaming companies with essential insights to enhance their promotional efforts. Interested readers are encouraged to download the complete report at Mr.GAMEHIT's official website.

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