ChangAn's 2030 Vision Unveiled at International Conference in Chongqing
ChangAn's 2030 Vision Unveiled at International Conference in Chongqing
In an ambitious step towards global automotive leadership, ChangAn Automobile convened its 2025 international conference in Chongqing under the theme "Vast Ocean Plan: United Towards the Peak." This significant event drew over 500 partners from more than 70 countries, where attendees were privy to the company’s global accomplishments and future plans.
During the conference, ChangAn laid out its future ambitions, promising to invest over $10 billion toward achieving 5 million vehicle sales worldwide by 2030. This goal positions the company to potentially rank among the top ten automotive brands globally.
Chairman Zhu Huarong utilized his keynote address to highlight the company's achievements over the past five years, particularly emphasizing advancements in new energy vehicles (NEVs) and smart technology. He reported a staggering 34.2% increase in global automobile sales in 2024, reaching a total of 2.684 million vehicles, with noteworthy figures of 735,000 NEVs sold and 536,000 units exported.
"We are enhancing our global competitiveness through a combination of long-term strategies and localized operations," stated Zhu. He mentioned that the upcoming five years will focus on expanding ChangAn's presence in five key international markets, facilitating localized manufacturing, branding, and customer service.
Executive Vice President Li Mingcai elaborated on significant global milestones achieved by ChangAn, including the launch of its first overseas NEV manufacturing base in Thailand and the establishment of eight international production partnerships, reaching a total output capacity of 580,000 vehicles. In 2024, the company succeeded in becoming one of China's top three car exporters, selling more than 500,000 vehicles abroad and earning over $11 billion in revenue. With rapid expansion, ChangAn entered 20 new markets, surpassing a global footprint in over 100 countries and managing 1,150 distribution channels. Their brands—CHANG-AN, DEEPAL, and AVATR—are gaining international recognition, allowing ChangAn to feature in the prestigious "BrandZ Top 50 Global Chinese Brands" less than 14 months into the implementation of the Vast Ocean Plan.
"In the face of increasing anti-globalization trends, ChangAn Automobile has reaffirmed the strength of China's smart manufacturing with nine consecutive years of export growth," remarked Li.
As part of its two-pronged development strategy, ChangAn plans to launch sales of 20 new vehicles externally by 2025. Executive Vice President Wang Xiaofei emphasized the critical role of technological innovation in their global strategy, revealing that the company has invested over 114.8 billion yuan in R&D, backed by a dedicated international team of 18,000 specialists, including 5,000 in software and AI technology.
ChangAn's 2025 strategy will focus on both fossil fuel and NEV markets, catering to Central and South America, the Middle East, Africa, and Eurasia for fossil fuel vehicles, while aiming for the Asia-Pacific and European regions for NEVs. They are committed to establishing a unified global brand structure, promoting strategies of “1+N” where one global intellectual property is supported by multiple localized campaigns every year.
With upcoming releases of 20 new global models (10 using fossil fuels and 10 using new energy), including the CS75PLUS, DEEPAL S05, AVATR 07, and CHANG-AN Q07, ChangAn continues to drive forward with confidence in future growth. The company’s strategic focus will be on enhancing competitiveness combined with high quality, leveraging their core strengths and technological innovations to increase their global presence and amplify international influence.