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Bridgestone Partners with Lamborghini for the Epic Fenomeno Roadster

In an exciting announcement, Bridgestone, a renowned name in premium tires and sustainable mobility, has been selected as the exclusive tire partner for Lamborghini's newest marvel, the Fenomeno Roadster. This collaboration marks yet another chapter in an evolving alliance between the two brands, highlighting Bridgestone's commitment to delivering exceptional tire solutions that enhance vehicle performance.

The Fenomeno Roadster stands out as one of the most prestigious open-top models in Lamborghini's history, with only 15 units slated for production. Each vehicle boasts a powerful hybrid V12 engine producing an impressive 1080 CV. To complement such remarkable power, Bridgestone has meticulously crafted custom Potenza Sport ultra-high-performance tires, designed to optimize driving capabilities on both roads and race tracks.

Bridgestone's Innovative Tire Development

The specially engineered Potenza tires equip the Fenomeno Roadster with superior high-speed performance, enhanced steering response, and exceptional precision. In this unique fitment, Bridgestone has integrated semi-slick tire technology that promises unparalleled grip during track sessions while conforming to public road regulations.

Adrien Thormann, Director of OE Sales at Bridgestone EMEA, expressed the company's dedication to creating a remarkable driving experience for Lamborghini owners. He stated, "Our extensive experience in motorsport, coupled with the Ferragamo legacy of the Potenza family, enables us to deliver groundbreaking tire solutions that enhance performance on both the road and track."

The new Potenza tires for the Fenomeno are available in sizes 265/30 ZRF21 for the front and 355/25 ZRF22 for the rear. Additionally, customers can opt for Bridgestone's cutting-edge Run-Flat Technology (RFT) model, which safely allows drivers to continue their journey for up to 50 miles after a puncture.

Both tire options proudly display the distinctive Lamborghini branding on their sidewalls, underscoring their exclusive design and engineering lineage. All custom tire variants are manufactured in Italy utilizing Bridgestone's innovative Virtual Tire Development (VTD) technology, which streamlines the development process while enhancing sustainability.

A Legacy of Collaboration

The Fenomeno Roadster represents the latest in a series of successful partnerships between Bridgestone and Lamborghini, which began with the Huracan STO in 2021. Bridgestone's involvement as the exclusive tire supplier extends across Lamborghini's entire supercar lineup, showcasing a strong relationship built on innovation and performance.

Christian Mastro, Lamborghini's Marketing Director, noted that tire performance is integral to the overall capabilities of their vehicles. He remarked, "Unlocking performance requires seamless engineering collaboration, and our partnership with Bridgestone results in bespoke solutions that highlight each vehicle's unique character and the essence of the Lamborghini brand."

The new Fenomeno Roadster was unveiled at the Lamborghini Arena 2026 event at the iconic Imola Circuit, where Bridgestone also showcased its role as an official partner. This partnership aligns seamlessly with Bridgestone's E8 Commitment, reflecting their core values of Energy, Ecology, Efficiency, Extension, Emotion, Ease, and Empowerment.

Conclusion: Bridgestone's Vision for the Future

Bridgestone's latest collaboration with Lamborghini is not simply about tires; it's about enhancing the driving experience through innovative technology and engineering expertise. As they continue to push the boundaries of performance and sustainability, Bridgestone remains at the forefront of the tire industry, committed to providing solutions that meet the demanding needs of supercar performance like that of the extraordinary Fenomeno Roadster.