#USA #Las Vegas #Event Management #GES Exhibitions #Truelink Capital

GES Completes Sale to Truelink Capital

In a significant move for the event industry, GES, a prominent name in exhibition and event management, has finalized its sale from Viad Corp to Truelink Capital, a private equity firm based in Los Angeles. This strategic shift is expected to not only position GES as a private entity but also to pave the way for accelerated growth and increased market innovation.

Transition to Truelink Capital

Derek Linde, the CEO of GES, expressed enthusiasm about this new chapter in business operations, emphasizing their team’s impressive capability to deliver exceptional event experiences throughout 2024. Linde stated, "We are thrilled to open a new chapter of our business in 2025 alongside Truelink." His remarks reflect a sense of optimism and ambition as GES transitions into this new phase.

The sale marks a noteworthy moment for GES, allowing it to operate independently while tapping into Truelink's comprehensive resources. With an dedicated workforce of over 2,600 members and deep-rooted relationships with global business partners, GES has a long-standing reputation for supporting myriad industries. These include healthcare, aerospace, defense, financial services, and technology, showcasing its versatility in handling various event formats.

Enhancing Industry Leadership

Truelink Capital is poised to provide GES with the support needed to enhance its role as a powerhouse in the event planning sector. Luke Myers, Co-Founder and Managing Partner at Truelink, articulated excitement about collaborating with GES leadership to bolster the company’s operational strengths. He elaborated, stating, "We are excited to drive strategic investments to bolster GES and Spiro's strengths in creative design, logistics and event production."

Truelink aims to elevate GES’ tech-enabled services and expand its reach in international markets from the outset of this partnership. The dedication to innovation reflects both firms’ aspirations for substantial growth and success in the competitive landscape of event management.

A Legacy of Distinction

It’s important to highlight GES’ extensive history of successful collaborations, which has helped established its reputation for excellence in the experiential marketing space. GES operates with a network of subsidiary companies, including Spiro, onPeak, SHOWTECH, and Visit. Each specializes in unique areas, collectively enhancing the breadth of services offered by GES.

The competitive edge brought by the newly formed partnership is expected to provide enhanced value and service capabilities, catering to a broader client base while maintaining strong ties with existing customers. Such transformations are vital in an ever-evolving industry where consumer expectations and market conditions are constantly shifting.

Conclusion

In conclusion, GES’ acquisition by Truelink Capital signifies not just a shift in ownership but a remarkable opportunity for growth, innovation, and industry leadership. As they embark on this journey together, both firms are committed to fostering an environment that emphasizes creativity, quality, and meaningful connections within the events they manage. Observers of the event industry will be keen to watch how this partnership evolves and influences their offerings in the forthcoming years.